Leveraging Analytics for Strategic Decision-Making
Dr. Xuesong Geng
Associate Professor of Strategic Management and Academic Director, Master of Science in Management
Lee Kong Chian School of Business, Singapore Management University Dr. Xuesong Geng is an Associate Professor of Strategic Management at Singapore Management University (SMU) and the Academic Director for the Master of Science in Management (MiM) program. With a rich background in both business policy and engineering, Dr. Geng specializes in strategic management, corporate governance, and innovation, with research interests spanning institutional theory, technological innovation, and organizational learning. He also serves as Co-Lead for Digital Business Research Peak and is the Course Coordinator for "Business, Government, & Society." Dr. Geng completed his Ph.D. in Strategy at the University of Toronto, an M.Sc. in Business Policy from the National University of Singapore, and holds both an M.Eng. in Engineering and Management from Zhejiang University and a B.Eng. in Material Engineering from Shandong University. Since joining SMU in 2009, Dr. Geng has earned multiple teaching awards, including the Most Innovative Teacher Award (2017) and the Most Promising Teacher Award (2014). He has also served on SMU's Faculty Advisory Committee for Teaching and Learning from 2019 to 2023. A prolific researcher, Dr. Geng’s work has been published in prominent journals such as Organization Science, Strategic Management Journal, and Journal of Business Venturing. His recent publications examine topics including corporate philanthropy in response to natural disasters, innovation strategies in shifting institutional regimes, and the role of habitual entrepreneurship in digital ecosystems. In addition, he has contributed to multiple book chapters, focusing on innovation audits and the geography of innovation. Dr. Geng’s unique insights, combining strategic and technological perspectives, make him a respected thought leader in management education and research, with influence both within and beyond Asia.
Marie Goh
Postgraduate Admissions Manager
Lee Kong Chian School of Business, Singapore Management University Marie Goh is the Postgraduate Admissions Manager at Singapore Management University's Lee Kong Chian School of Business (LKCSB). Since 2020, she has been dedicated to championing postgraduate programmes at SMU, guiding prospective students as they explore their options and helping them find the right fit for their goals. With over 11 years of prior experience in hotel marketing and business development, she brings a unique blend of strategic insight and creativity to the education sector. She truly enjoys meeting new people. If you ever want to grab a coffee, bubble tea, or need a gym partner, she would be delighted to connect!
Associate Professor of Strategic Management and Academic Director, Master of Science in Management
Lee Kong Chian School of Business, Singapore Management University Dr. Xuesong Geng is an Associate Professor of Strategic Management at Singapore Management University (SMU) and the Academic Director for the Master of Science in Management (MiM) program. With a rich background in both business policy and engineering, Dr. Geng specializes in strategic management, corporate governance, and innovation, with research interests spanning institutional theory, technological innovation, and organizational learning. He also serves as Co-Lead for Digital Business Research Peak and is the Course Coordinator for "Business, Government, & Society." Dr. Geng completed his Ph.D. in Strategy at the University of Toronto, an M.Sc. in Business Policy from the National University of Singapore, and holds both an M.Eng. in Engineering and Management from Zhejiang University and a B.Eng. in Material Engineering from Shandong University. Since joining SMU in 2009, Dr. Geng has earned multiple teaching awards, including the Most Innovative Teacher Award (2017) and the Most Promising Teacher Award (2014). He has also served on SMU's Faculty Advisory Committee for Teaching and Learning from 2019 to 2023. A prolific researcher, Dr. Geng’s work has been published in prominent journals such as Organization Science, Strategic Management Journal, and Journal of Business Venturing. His recent publications examine topics including corporate philanthropy in response to natural disasters, innovation strategies in shifting institutional regimes, and the role of habitual entrepreneurship in digital ecosystems. In addition, he has contributed to multiple book chapters, focusing on innovation audits and the geography of innovation. Dr. Geng’s unique insights, combining strategic and technological perspectives, make him a respected thought leader in management education and research, with influence both within and beyond Asia.
Postgraduate Admissions Manager
Lee Kong Chian School of Business, Singapore Management University Marie Goh is the Postgraduate Admissions Manager at Singapore Management University's Lee Kong Chian School of Business (LKCSB). Since 2020, she has been dedicated to championing postgraduate programmes at SMU, guiding prospective students as they explore their options and helping them find the right fit for their goals. With over 11 years of prior experience in hotel marketing and business development, she brings a unique blend of strategic insight and creativity to the education sector. She truly enjoys meeting new people. If you ever want to grab a coffee, bubble tea, or need a gym partner, she would be delighted to connect!This masterclass delves into how organizations can harness the power of data analytics to achieve strategic excellence. It will provide introduction to some foundational concepts such as digitization, digitalization, visualization, and advanced analytics techniques, while also addressing the organizational challenges of implementing analytics-driven strategies, including cultural shifts, transformation management, leadership alignment, and governance frameworks. We will explore how to bridge the gap between data insights and strategic execution, ensuring analytics initiatives are not only technically sound but also strategically impactful.
Understanding Key Concepts in Analytics
Bridging Data and Strategy
Practical Application of Analytics
Ethical and Responsible Use of Data
Preparedness for Digital Transformation
Industry-Relevant Knowledge
Better Prepared for a Data-Driven Career
Exclusive Application Fee Waiver
A premier university in Asia, the Singapore Management University (SMU) is internationally recognised for its world-class research and distinguished teaching. Established in 2000, SMU's mission is to generate leading-edge research with global impact and to produce broad-based, creative, and entrepreneurial leaders for the knowledge-based economy. SMU's education is known for its highly interactive, collaborative, and project-based approach to learning.
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+918591624998
05 March 2026
9:00 PM IST (Asia/Kolkata)
25 February 2026
8:00 PM IST (Asia/Kolkata)
