Addressing and reducing biases in generative AI to ensure its positive impact on humanity for a more inclusive and equitable future.
Vibhanshu Abhishek
Associate Professor of Information Systems
University of California, Irvine Vibhanshu Abhishek is an Associate Professor of Information Systems the Paul Merage School of Business, University of California - Irvine. His research focuses on the effect of emerging technologies on consumers' behavior, business strategy and market structure. He is particularly interested in multi-channel coordination and examines issues in multi-channel retail, advertising and pricing. He studies how consumers respond to different forms of advertising and how companies can strategically use new advertising channels to connect with their consumers. He received a PhD in Operations and Information Management and a M.A. in Statistics from the Wharton School, University of Pennsylvania. He also holds a B.Tech in Computer Science from IIT Kanpur. Before joining UC Irvine, Dr. Abhishek was an Assistant Professor of Information Systems at Carnegie Mellon University.
Jana Cheng
Programs Director, Recruitment and Admissions, Specialty Masters Programs
University of California, Irvine Jana Cheng is the Programs Director of Recruitment and Admissions for the Specialty Masters Programs at the University of California, Irvine’s Paul Merage School of Business. She oversees recruitment strategies, enrollment management and marketing lead for the Master of Science in Business Analytics (MSBA), Master of Finance (MFIN), Master of Professional Accountancy (MPAc) and Master of Innovation and Entrepreneurship (MIE) programs. She is an alumna of the University of California, Irvine and earned her MBA from University of Illinois at Urbana-Champaign, with a focus on digital marketing entrepreneurship and strategic innovation.
Associate Professor of Information Systems
University of California, Irvine Vibhanshu Abhishek is an Associate Professor of Information Systems the Paul Merage School of Business, University of California - Irvine. His research focuses on the effect of emerging technologies on consumers' behavior, business strategy and market structure. He is particularly interested in multi-channel coordination and examines issues in multi-channel retail, advertising and pricing. He studies how consumers respond to different forms of advertising and how companies can strategically use new advertising channels to connect with their consumers. He received a PhD in Operations and Information Management and a M.A. in Statistics from the Wharton School, University of Pennsylvania. He also holds a B.Tech in Computer Science from IIT Kanpur. Before joining UC Irvine, Dr. Abhishek was an Assistant Professor of Information Systems at Carnegie Mellon University.
Programs Director, Recruitment and Admissions, Specialty Masters Programs
University of California, Irvine Jana Cheng is the Programs Director of Recruitment and Admissions for the Specialty Masters Programs at the University of California, Irvine’s Paul Merage School of Business. She oversees recruitment strategies, enrollment management and marketing lead for the Master of Science in Business Analytics (MSBA), Master of Finance (MFIN), Master of Professional Accountancy (MPAc) and Master of Innovation and Entrepreneurship (MIE) programs. She is an alumna of the University of California, Irvine and earned her MBA from University of Illinois at Urbana-Champaign, with a focus on digital marketing entrepreneurship and strategic innovation.Professor Vibhanshu Abhishek, Associate Professor of Information Systems the University of California, Irvine Merage School of Business will host a Masterclass on Bias in Generative AI. As AI tools become commonplace, he will highlight the urgency to identify and mitigate various biases in generative AI, reinforcing the commitment to ensuring that AI technologies benefit all of humanity for a more inclusive future.
Understanding Bias in AI
Future of AI Governance
Ethical Implications of AI
Global Career Opportunities
Q&A session
Expert advice
Learn about Programs
International student support
Success stories
The Paul Merage School of Business at University of California Irvine has reframed its curricula to give students the high-calibre, holistic preparation they need to become effective leaders in a digitally-driven world Located in Southern California, in the heart of Orange County’s “Tech Coast,“ the Merage School is surrounded by a network of cutting-edge businesses in an evolving ecosystem of tech firms including Amazon, Google, and Western Digital, plus digitally-savvy firms including Capital Group, Disney, Experian, Hyundai, Pacific Life, and Taco Bell. It is in this environment that the Merage School prepares students for the disruptive technology forces they will encounter as future business leaders.
Join the masterclass — it’s free and takes less than 30 seconds to register.
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+918591624998
20 January 2026
8:00 PM IST (Asia/Kolkata)
22 January 2026
8:30 PM IST (Asia/Kolkata)
