Encouraging your customers to make better decisions
Dr. Hayden Noel
Clinical Associate Professor of Business Administration
University of Illinois Urbana Champaign, Gies College of Business Hayden Noel is a clinical associate professor of business administration. He began his career at the University of Illinois in 2007 as a visiting assistant professor before serving from 2009-2015 as an assistant professor and from 2015-2019 as a clinical assistant professor. He was named clinical associate professor in 2019. His research interests include consumer information processing and memory. Noel has been on the List of Professors Ranked as Excellent for 10 years, was named Executive MBA Program Professor of the Year in 2016, received the Professional MBA Teaching Excellence Award in 2017, and was named iMBA Professor of the Year in 2019. He earned his PhD in marketing from the University of Florida in 2002.
Clinical Associate Professor of Business Administration
University of Illinois Urbana Champaign, Gies College of Business Hayden Noel is a clinical associate professor of business administration. He began his career at the University of Illinois in 2007 as a visiting assistant professor before serving from 2009-2015 as an assistant professor and from 2015-2019 as a clinical assistant professor. He was named clinical associate professor in 2019. His research interests include consumer information processing and memory. Noel has been on the List of Professors Ranked as Excellent for 10 years, was named Executive MBA Program Professor of the Year in 2016, received the Professional MBA Teaching Excellence Award in 2017, and was named iMBA Professor of the Year in 2019. He earned his PhD in marketing from the University of Florida in 2002.One important aspect of Marketing is the consumer decision process. In this mock live class, we will explore the transformation of the consumer decision journey due to the Internet. We will also delve into decision-making biases that negatively impact consumers. Lastly, we will discuss strategies companies can employ to help consumers overcome these biases, including using behavioural nudges to guide better decision-making. You will also get a glimpse into the engagement classroom experience at Gies!
Understanding the Internet’s Impact on Consumer behaviour
Company strategies to overcome consumer biases
Consumer decision-making biases
Q&A session
International student support
Learn about the Gies experience
Program Insights
Success stories
The University of Illinois Urbana-Champaign's Gies College of Business is a globally recognized leader in business education, known for its innovative approach to preparing students for the evolving demands of the modern business world. Founded in 1915, GIES College has a long tradition of excellence in teaching, research, and thought leadership, offering undergraduate, graduate, and professional programs that emphasize real-world experiences, cutting-edge technology, and leadership development. One of the distinguishing features of GIES College is its commitment to integrating technology and data analytics into business education. The school is at the forefront of digital transformation in business, preparing students with the skills needed to thrive in industries where data-driven decision-making is essential. Programs like the Master of Science in Accountancy (MSA) and the Master of Business Administration (MBA) are designed to blend foundational business principles with modern tools like artificial intelligence, blockchain, and data analytics. The GIES community is diverse and inclusive, fostering an environment where students from various backgrounds can thrive and contribute to a global marketplace. With top-tier faculty, extensive career services, and a strong alumni network, GIES College of Business is committed to shaping the next generation of business leaders who are capable of navigating complex challenges, driving innovation, and making meaningful societal impacts.
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+918591624998
07 January 2026
8:00 PM IST (Asia/Kolkata)
22 January 2026
8:30 PM IST (Asia/Kolkata)
