Bocconi University -

Marketing Management

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What makes Bocconi's
Marketing Management Different!

Digital Marketing & Analytics Specialization

Master the tools and strategies for online presence, SEO, SEM, social media marketing, and data-driven campaign optimization, essential for modern marketing success.

Brand Strategy & Consumer Psychology

Delve deep into building powerful brands, understanding consumer behavior, market research, and crafting compelling brand narratives that resonate with target audiences.

Global Marketing & Cross-Cultural Strategies

Prepare for international marketing roles by understanding global markets, cultural nuances, international market entry strategies, and adapting campaigns for diverse audiences.

Product Innovation & Lifecycle Management

Gain expertise in the full product lifecycle, from ideation and development to launch, growth, and eventual decline, focusing on market-driven innovation and successful product positioning.

Experiential Marketing & Customer Engagement

Learn to create immersive brand experiences, events, and innovative engagement strategies that foster deep customer loyalty and memorable interactions.

Know More about the Bocconi Marketing Management Program

The Master's in Marketing Management at Bocconi University is designed to prepare students for careers in marketing leadership. The program focuses on strategic marketing, digital marketing, and consumer behavior, offering both theoretical insights and practical skills. Students gain hands-on experience through projects, internships, and global study opportunities. ..... Read More

Duration

24 Months

Where do graduates of Bocconi's Marketing Management program land? Discover More!

Median Earnings after Graduation

EUR 55,000 /- year

Graduation Rate

93.10 %

Recruiters

Accenture Amazon Bolton Group Deloitte EY (Ernst & Young) Ferrero Henkel Jab Holding Jakala Kering LVMH KPMG Intercos Google Facebook Nike

Prospective Job Roles

Product Manager Brand Manager Advertising Strategist Advertising Strategist Media Planner Key Account Manager Marketing Consultant Digital Marketing Specialist Sales Manager Business Development Manager Marketing Researcher Customer Insights Analyst Communication Manager

Eligibility Criteria for Bocconi's Marketing Management in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

EUR 19727 /- PER YEAR

Application Fee

EUR 50/-

Scholarship Opportunities upto

USD 6 Million

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Register to access the video
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Recent trends in AI and mathematical optimization

Integrating Theoretical Insights to Expand AI Applications and Capabilities
Register to access the video

What makes Bocconi's
Marketing Management Different!

Digital Marketing & Analytics Specialization

Master the tools and strategies for online presence, SEO, SEM, social media marketing, and data-driven campaign optimization, essential for modern marketing success.

Brand Strategy & Consumer Psychology

Delve deep into building powerful brands, understanding consumer behavior, market research, and crafting compelling brand narratives that resonate with target audiences.

Global Marketing & Cross-Cultural Strategies

Prepare for international marketing roles by understanding global markets, cultural nuances, international market entry strategies, and adapting campaigns for diverse audiences.

Product Innovation & Lifecycle Management

Gain expertise in the full product lifecycle, from ideation and development to launch, growth, and eventual decline, focusing on market-driven innovation and successful product positioning.

Experiential Marketing & Customer Engagement

Learn to create immersive brand experiences, events, and innovative engagement strategies that foster deep customer loyalty and memorable interactions.

Know More about the Bocconi Marketing Management Program

The Master's in Marketing Management at Bocconi University is designed to prepare students for careers in marketing leadership. The program focuses on strategic marketing, digital marketing, and consumer behavior, offering both theoretical insights and practical skills. Students gain hands-on experience through projects, internships, and global study opportunities. ..... Read More

Duration

24 Months

Where do graduates of Bocconi's Marketing Management program land? Discover More!

Median Earnings after Graduation

EUR 55,000 /- year

Graduation Rate

93.10 %

Recruiters

Accenture Amazon Bolton Group Deloitte EY (Ernst & Young) Ferrero Henkel Jab Holding Jakala Kering LVMH KPMG Intercos Google Facebook Nike

Prospective Job Roles

Product Manager Brand Manager Advertising Strategist Advertising Strategist Media Planner Key Account Manager Marketing Consultant Digital Marketing Specialist Sales Manager Business Development Manager Marketing Researcher Customer Insights Analyst Communication Manager

Eligibility Criteria for Bocconi's Marketing Management in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

EUR 19727 /- PER YEAR

Application Fee

EUR 50/-

Scholarship Opportunities upto

USD 6 Million

Upcoming Bocconi Events

Event Type
None
Virtual
In Person
Area Of Interest
None
MBA
Specialized Masters
Location
None
India
Africa
Middle East
img-blur-shadow

Business School Festival - Riyadh

Meet admission representatives from top-ranked Global Business Schools

Saturday, 08 November, 2025
12:30 PM - 5:00 PM
Hilton Riyadh Olaya
Register Now

On Demand Events

img-blur-shadow

Public and Private Bodies in the Green Transition: Challenges and Responsibilities

Collaborative Roles in Shaping a Greener Economy
Register to access the video
img-blur-shadow

The distribution of wealth and the role of the rich in society: a historical perspective

From Ancient Empires to Modern Economies
Register to access the video
img-blur-shadow

Recent trends in AI and mathematical optimization

Integrating Theoretical Insights to Expand AI Applications and Capabilities
Register to access the video

Explore other Bocconi programs

Accounting, Financial Management and Control Finance

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Duration
24 MONTHS

Economic and Social Sciences

Duration
24 MONTHS

Economics and Management in Arts, Culture, Media and Entertainment

Duration
24 MONTHS

Economics and Management of Government and International Organizations

Duration
24 MONTHS

Economics and Management of Innovation and Technology

Duration
24 MONTHS

Finance

Duration
24 MONTHS

International Management

Duration
24 MONTHS

MS Data Analytics and AI in Health Sciences

Duration
N/A MONTHS

Politics and Policy Analysis

Duration
24 MONTHS

Transformative Sustainability

Duration
24 MONTHS
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Frequently Asked Questions

Get all your questions answered about Marketing Management by Bocconi

The MSc Marketing Management program at Bocconi University is designed to be completed in 24 months (two academic years). This structure allows students to thoroughly explore core marketing disciplines and apply knowledge through case studies, projects, and internships. The program is delivered on-campus in Milan, emphasizing both theoretical understanding and practical skills necessary for a successful marketing career.
Applicants should hold a bachelor's degree equivalent to a four-year undergraduate degree from a recognized institution. The degree does not necessarily need to be in marketing, but a background in related fields such as business, economics, or social sciences can be helpful. Successful candidates typically demonstrate strong analytical and quantitative skills, along with an interest in understanding consumer behavior and business strategy
Yes, prospective students must submit a valid GMAT or GRE score as part of the application. These standardized tests assess quantitative, verbal, and analytical writing skills, which are critical for graduate-level marketing studies. Scores serve as an objective measure of academic readiness and are weighed alongside other application components such as undergraduate transcripts, personal statements, and letters of recommendation.
Applicants whose native language is not English are required to provide proof of English proficiency through standardized tests like TOEFL, IELTS, PTE Academic, or Cambridge English exams. This is to ensure they can fully participate in coursework conducted in English and engage effectively in discussions, presentations, and written assignments.
Most students entering the program have approximately 1 to 2 years of professional experience. The program targets early-career professionals who seek to build advanced marketing expertise and leadership skills. Work experience enhances classroom discussions by bringing real-world perspectives, but it is not mandatory to apply.

Contact us

For any queries, please feel free to reach out to us!

email
Email

marketingmanagement@unibocconi.it

call
Phone

+39 02 5836 5560