Johns Hopkins University - Carey Business School

Master of Science in Marketing (full-time)

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What makes Jon Hopkins Carey's
Master of Science in Marketing (full-time) Different!

Balanced Strategy–Behavior–Analytics Curriculum

Courses span marketing strategy, consumer behavior, and quantitative methods, blending psychological insight with rigorous analytics.

Deep Consumer and Customer Analytics

Students learn to build customer datasets, conduct advanced analytics, manage brand audits, and assess brand equity to design targeted customer experiences.

Digital and Social Media Marketing Strength

The curriculum includes courses such as Social Media Analytics and Strategic Market Intelligence, preparing students to optimize campaigns in digital channels.

Real‑Company Projects in Most Courses

In many modules students work on projects for real firms, diagnosing live marketing challenges and developing full marketing plans and recommendations.

Customizable Electives for Career Tracks

A wide elective portfolio lets students tailor learning toward roles like brand management, B2B marketing, or analytics, choosing courses such as Branding & Marketing Communications or B2B Marketing & Channel Strategy.

Know More about the Jon Hopkins Carey Master of Science in Marketing (full-time) Program

The Master of Science in Marketing at Johns Hopkins Carey Business School is a one-year, full-time program with a STEM-designated concentration in marketing analytics. It focuses on digital marketing, data-driven strategies, consumer behavior, and global market trends. The program prepares students for leadership roles in corporate, nonprofit, and startup environments. ..... Read More

Duration

12 Months

Where do graduates of Jon Hopkins Carey's Master of Science in Marketing (full-time) program land? Discover More!

Median Earnings after Graduation

USD 80,000 /- year

Graduation Rate

90.00 %

Recruiters

Bain & Company Bloomberg China Merchant Mars, Inc. McKinsey & Company Nestlé Procter & Gamble Pfizer, Inc. RedStone Haute Couture Samsung Electronics Sequoia Capital Tiffany & Co.

Prospective Job Roles

Account Supervisor Data Analyst Digital Marketing Manager Global Management Trainee Macroeconomic Analyst Marketing Analyst Marketing Director Marketing Manager Product Manager Research Analyst Senior Associate Senior Brand Manager

Eligibility Criteria for Jon Hopkins Carey's Master of Science in Marketing (full-time) in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

USD N/A/- PER YEAR

Application Fee

USD N/A/-

Scholarship Opportunities upto

USD 6 Million

Upcoming Jon Hopkins Carey Events

Event Type
None
Virtual
In Person
Area Of Interest
None
MBA
Specialized Masters
Location
None
India
Africa
Middle East
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Business School Festival - Bangalore

Meet admission representatives from top-ranked Business Schools

Saturday, 31 January, 2026
12:30 PM - 5:00 PM
Taj MG Road, Bengaluru
Register Now
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Business School Festival - Mumbai

Meet admission representatives from top-ranked Business Schools

Sunday, 01 February, 2026
12:30 PM - 5:00 PM
The St. Regis Mumbai
Register Now
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Business School Festival - Indore

Meet admission representatives from top-ranked Business Schools

Wednesday, 04 February, 2026
4:30 PM - 9:00 PM
Sayaji Hotel Indore
Register Now
img-blur-shadow

Business School Festival - Delhi

Meet admission representatives from top-ranked Business Schools

Saturday, 07 February, 2026
12:30 PM - 5:00 PM
The Lalit New Delhi
Register Now

On Demand Events

img-blur-shadow

Building for What’s Next at Carey: Designing a Career for Impact in the Age of AI

Empowering Future Leaders to Thrive in an AI-Driven World
Register to access the video
img-blur-shadow

The AI Finance Masterclass: Innovation, Risk, and Opportunity

Redefining Finance Through AI
Register to access the video

What makes Jon Hopkins Carey's
Master of Science in Marketing (full-time) Different!

Balanced Strategy–Behavior–Analytics Curriculum

Courses span marketing strategy, consumer behavior, and quantitative methods, blending psychological insight with rigorous analytics.

Deep Consumer and Customer Analytics

Students learn to build customer datasets, conduct advanced analytics, manage brand audits, and assess brand equity to design targeted customer experiences.

Digital and Social Media Marketing Strength

The curriculum includes courses such as Social Media Analytics and Strategic Market Intelligence, preparing students to optimize campaigns in digital channels.

Real‑Company Projects in Most Courses

In many modules students work on projects for real firms, diagnosing live marketing challenges and developing full marketing plans and recommendations.

Customizable Electives for Career Tracks

A wide elective portfolio lets students tailor learning toward roles like brand management, B2B marketing, or analytics, choosing courses such as Branding & Marketing Communications or B2B Marketing & Channel Strategy.

Know More about the Jon Hopkins Carey Master of Science in Marketing (full-time) Program

The Master of Science in Marketing at Johns Hopkins Carey Business School is a one-year, full-time program with a STEM-designated concentration in marketing analytics. It focuses on digital marketing, data-driven strategies, consumer behavior, and global market trends. The program prepares students for leadership roles in corporate, nonprofit, and startup environments. ..... Read More

Duration

12 Months

Where do graduates of Jon Hopkins Carey's Master of Science in Marketing (full-time) program land? Discover More!

Median Earnings after Graduation

USD 80,000 /- year

Graduation Rate

90.00 %

Recruiters

Bain & Company Bloomberg China Merchant Mars, Inc. McKinsey & Company Nestlé Procter & Gamble Pfizer, Inc. RedStone Haute Couture Samsung Electronics Sequoia Capital Tiffany & Co.

Prospective Job Roles

Account Supervisor Data Analyst Digital Marketing Manager Global Management Trainee Macroeconomic Analyst Marketing Analyst Marketing Director Marketing Manager Product Manager Research Analyst Senior Associate Senior Brand Manager

Eligibility Criteria for Jon Hopkins Carey's Master of Science in Marketing (full-time) in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

USD N/A/- PER YEAR

Application Fee

USD N/A/-

Scholarship Opportunities upto

USD 6 Million

Upcoming Jon Hopkins Carey Events

Event Type
None
Virtual
In Person
Area Of Interest
None
MBA
Specialized Masters
Location
None
India
Africa
Middle East
img-blur-shadow

Business School Festival - Bangalore

Meet admission representatives from top-ranked Business Schools

Saturday, 31 January, 2026
12:30 PM - 5:00 PM
Taj MG Road, Bengaluru
Register Now
img-blur-shadow

Business School Festival - Mumbai

Meet admission representatives from top-ranked Business Schools

Sunday, 01 February, 2026
12:30 PM - 5:00 PM
The St. Regis Mumbai
Register Now
img-blur-shadow

Business School Festival - Indore

Meet admission representatives from top-ranked Business Schools

Wednesday, 04 February, 2026
4:30 PM - 9:00 PM
Sayaji Hotel Indore
Register Now
img-blur-shadow

Business School Festival - Delhi

Meet admission representatives from top-ranked Business Schools

Saturday, 07 February, 2026
12:30 PM - 5:00 PM
The Lalit New Delhi
Register Now

On Demand Events

img-blur-shadow

Building for What’s Next at Carey: Designing a Career for Impact in the Age of AI

Empowering Future Leaders to Thrive in an AI-Driven World
Register to access the video
img-blur-shadow

The AI Finance Masterclass: Innovation, Risk, and Opportunity

Redefining Finance Through AI
Register to access the video

Explore other Jon Hopkins Carey programs

Full-time MBA

Duration
24 MONTHS

Master of Science in Finance (full-time)

Duration
12 MONTHS

Master of Science in Health Care Management (full-time)

Duration
12 MONTHS

Master of Science in Information Systems and Artificial Intelligence for Business (full-time)

Duration
12 MONTHS

Master of Science in Real Estate and Infrastructure (full-time)

Duration
12 MONTHS

MBA/MA in International Relations

Duration
36 MONTHS

MBA/Master of Public Health

Duration
24 MONTHS

MS in Business Analytics and Artificial Intelligence (full-time)

Duration
12 MONTHS

Master of Science in Management

Duration
N/A MONTHS
View All

Explore similar Master of Science in Marketing (full-time) programs

University of Arkansas - Carey Business School

Master of Science in Marketing (MSMKTG)

Duration
MONTHS
University of Arkansas - Carey Business School

Master of Science in Marketing (MSMKTG)

Duration
MONTHS
University of Maryland - Carey Business School

Master of Science in Marketing Analytics

Duration
MONTHS

Frequently Asked Questions

Get all your questions answered about Master of Science in Marketing (full-time) by Jon Hopkins Carey

The programme is designed as a full-time, 1‑year (12–18 month) master’s based at the Baltimore and/or Washington, D.C. locations, depending on the cohort and course schedule.
The curriculum emphasizes data-driven, analytical marketing, covering topics such as consumer behavior, digital marketing, marketing analytics, pricing, branding, and strategic marketing management.
Applicants must hold a bachelor’s degree from an accredited institution; a business or quantitative major is helpful but not required, provided applicants demonstrate strong quantitative and analytical ability.
Professional work experience is not mandatory; the full-time MS in Marketing targets early‑career students and recent graduates, though internships or relevant experience strengthen an application.
Carey states that GMAT or GRE scores may be required or strongly recommended depending on the applicant’s profile, and non‑native English speakers typically must provide TOEFL or IELTS (or approved equivalent) scores meeting Carey’s minimums.

Contact us

For any queries, please feel free to reach out to us!

email
Email

carey.admissions@jhu.edu

call
Phone

+1 410-234-9200