King's College London - King's Business School

MSc Strategic Marketing

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What makes Kings Business School's
MSc Strategic Marketing Different!

Research-Backed Strategic Marketing Insights

Learn to tackle complex marketing challenges using data-driven insights grounded in world-leading research.

Integration of Advanced Marketing Technologies

Gain expertise in leveraging the latest marketing tech, including AI, machine learning, and immersive digital environments

Comprehensive Curriculum Covering Marketing Strategy and Execution

Master strategic planning, branding, consumer behavior, communications, and marketing metrics to build impactful campaigns.

Hands-On Consultancy and Research Projects

Apply your learning through real-world consulting projects, internships, or individual research to enhance practical skills.

Ethical and Sustainable Marketing Emphasis

Explore marketing ethics, corporate social responsibility, and sustainable practices embedded in modern marketing strategies.

Know More about the Kings Business School MSc Strategic Marketing Program

King’s College London’s Executive MSc in Strategic Marketing is a flexible, part-time program designed for professionals aiming to advance their marketing careers. It combines academic excellence with real-world application, focusing on leadership, strategic thinking, and data-driven decision-making in a global marketing context. Ideal for working professionals. ..... Read More

Duration

12 Months

Where do graduates of Kings Business School's MSc Strategic Marketing program land? Discover More!

Median Earnings after Graduation

USD 55,000 /- year

Graduation Rate

94.50 %

Recruiters

Unilever L'Oréal Amazon Google Deloitte PwC Accenture Procter & Gamble Samsung Nike Ogilvy WPP Publicis Havas JWT

Prospective Job Roles

Marketing Manager Brand Manager Business Development Executive Digital Marketing Strategist Marketing Analyst Management Consultant Product Manager Social Media Manager Strategy Advisor Marketing Executive Marketing Data Analyst

Eligibility Criteria for Kings Business School's MSc Strategic Marketing in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

GBP N/A/- PER YEAR

Application Fee

GBP N/A/-

Scholarship Opportunities upto

USD 6 Million

Upcoming Kings Business School Events

We will be back Soon with Upcoming Events

On Demand Events

img-blur-shadow

Building Career-Ready Skills at King’s Business School – Sharing insights from our experiential learning opportunities and alumni stories

How King’s prepares students to turn knowledge into career impact.
Register to access the video
img-blur-shadow

Unlocking Success: Alumni Stories and Careers

Unlocking the Secrets to Academic Success, Professional Growth, and Navigating the Transition to the Workforce
Register to access the video
img-blur-shadow

From Classroom to Career: Navigating Your Future with King's Business School

Explore Business Programs, Career Opportunities, and the Advantages of Studying in United Kingdom
Register to access the video

What makes Kings Business School's
MSc Strategic Marketing Different!

Research-Backed Strategic Marketing Insights

Learn to tackle complex marketing challenges using data-driven insights grounded in world-leading research.

Integration of Advanced Marketing Technologies

Gain expertise in leveraging the latest marketing tech, including AI, machine learning, and immersive digital environments

Comprehensive Curriculum Covering Marketing Strategy and Execution

Master strategic planning, branding, consumer behavior, communications, and marketing metrics to build impactful campaigns.

Hands-On Consultancy and Research Projects

Apply your learning through real-world consulting projects, internships, or individual research to enhance practical skills.

Ethical and Sustainable Marketing Emphasis

Explore marketing ethics, corporate social responsibility, and sustainable practices embedded in modern marketing strategies.

Know More about the Kings Business School MSc Strategic Marketing Program

King’s College London’s Executive MSc in Strategic Marketing is a flexible, part-time program designed for professionals aiming to advance their marketing careers. It combines academic excellence with real-world application, focusing on leadership, strategic thinking, and data-driven decision-making in a global marketing context. Ideal for working professionals. ..... Read More

Duration

12 Months

Where do graduates of Kings Business School's MSc Strategic Marketing program land? Discover More!

Median Earnings after Graduation

USD 55,000 /- year

Graduation Rate

94.50 %

Recruiters

Unilever L'Oréal Amazon Google Deloitte PwC Accenture Procter & Gamble Samsung Nike Ogilvy WPP Publicis Havas JWT

Prospective Job Roles

Marketing Manager Brand Manager Business Development Executive Digital Marketing Strategist Marketing Analyst Management Consultant Product Manager Social Media Manager Strategy Advisor Marketing Executive Marketing Data Analyst

Eligibility Criteria for Kings Business School's MSc Strategic Marketing in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

GBP N/A/- PER YEAR

Application Fee

GBP N/A/-

Scholarship Opportunities upto

USD 6 Million

Upcoming Kings Business School Events

We will be back Soon with Upcoming Events

On Demand Events

img-blur-shadow

Building Career-Ready Skills at King’s Business School – Sharing insights from our experiential learning opportunities and alumni stories

How King’s prepares students to turn knowledge into career impact.
Register to access the video
img-blur-shadow

Unlocking Success: Alumni Stories and Careers

Unlocking the Secrets to Academic Success, Professional Growth, and Navigating the Transition to the Workforce
Register to access the video
img-blur-shadow

From Classroom to Career: Navigating Your Future with King's Business School

Explore Business Programs, Career Opportunities, and the Advantages of Studying in United Kingdom
Register to access the video

Explore other Kings Business School programs

Accounting, Accountability & Financial Management MSc

Duration
12 MONTHS

Banking & Finance MSc

Duration
12 MONTHS

Digital Marketing MSc

Duration
12 MONTHS

Economics & Finance MSc

Duration
12 MONTHS

Executive MBA

Duration
12 MONTHS

Finance (Asset Pricing) MSc

Duration
12 MONTHS

Finance (Corporate Finance) MSc

Duration
12 MONTHS

Human Resource Management & Organisational Analysis MSc

Duration
12 MONTHS

International Management MSc

Duration
12 MONTHS

International Marketing MSc

Duration
12 MONTHS

Management & Technological Change MSc

Duration
12 MONTHS

MedTech Innovation & Entrepreneurship MSc

Duration
12 MONTHS

MSc Finance Analytics

Duration
12 MONTHS

MSc Management (ESG)

Duration
12 MONTHS

Public Policy & Management MSc

Duration
12 MONTHS

Strategic Entrepreneurship & Innovation MSc

Duration
12 MONTHS
View All

Explore similar MSc Strategic Marketing programs

Imperial College Business School - King's Business School

MSc Strategic Marketing

Duration
MONTHS
Imperial College Business School - King's Business School

MSc Strategic Marketing

Duration
MONTHS
Vanderbilt University - King's Business School

MSc in Marketing

Duration
MONTHS

Frequently Asked Questions

Get all your questions answered about MSc Strategic Marketing by Kings Business School

Applicants typically need a bachelor’s degree with a minimum 2:1 or equivalent in any discipline. Relevant work experience may strengthen the application.
Usually 12 months full-time, with some programs offering part-time or online options.
Students develop expertise in strategic marketing, consumer behavior, digital marketing, data analytics, brand management, and marketing communications.
Some programs offer electives or concentrations such as Marketing Analytics or Brand Management.
Yes, it usually includes consulting projects, case studies, and sometimes internships to provide hands-on experience.

Contact us

For any queries, please feel free to reach out to us!

email
Email

business@kcl.ac.uk

call
Phone

+44 20 7848 4534