University of Maryland - Robert H. Smith School of Business

Master of Science in Marketing Analytics

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What makes UoM - Robert H. Smith's
Master of Science in Marketing Analytics Different!

Complete an Action Learning Project

Put your knowledge to the test by working with a real company to help them solve a marketing analytics business challenge.

Learn from Experienced Marketing Analytics Experts

Boost your marketing strategy, programming, and technological skills under the guidance of expert faculty.

Participate in Data Competitions

Participate in data competitions - such as the Adobe Analytics Challenge and Datathon - to win prizes and network with top employers who hire our students.

Know More about the UoM - Robert H. Smith Master of Science in Marketing Analytics Program

The Master of Science in Marketing Analytics at the University of Maryland’s Robert H. Smith School of Business blends data analysis with marketing strategy. The program equips students with skills in consumer insights, digital marketing, and predictive analytics, leveraging industry connections and Washington, D.C.’s business environment for career advancement. ..... Read More

Duration

24 Months

Where do graduates of UoM - Robert H. Smith's Master of Science in Marketing Analytics program land? Discover More!

Median Earnings after Graduation

USD 91,000 /- year

Graduation Rate

85.00 %

Recruiters

Amazon KPMG Ogilvy Consulting Facebook FedEx Marriott International Spotify

Prospective Job Roles

Brand analyst Business intelligence analyst Consumer insights analyst Data scientist Digital campaign analyst Marketing analyst Social media analyst Web analytics manager

Eligibility Criteria for UoM - Robert H. Smith's Master of Science in Marketing Analytics in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

USD 24004.5/- PER YEAR

Application Fee

USD 75/-

Scholarship Opportunities upto

USD 6 Million

Upcoming UoM - Robert H. Smith Events

We will be back Soon with Upcoming Events

On Demand Events

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Can Generative AI Forecast (and Human-AI conversations)?

Forecasting the future through the lens of AI conversations
Register to access the video
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Data Mining and Predictive Analytics

Discover how organisations turn data into powerful insights.
Register to access the video
img-blur-shadow

AI & Machine Learning in Business

Revolutionizing Business with AI and Machine Learning Innovations
Register to access the video

What makes UoM - Robert H. Smith's
Master of Science in Marketing Analytics Different!

Complete an Action Learning Project

Put your knowledge to the test by working with a real company to help them solve a marketing analytics business challenge.

Learn from Experienced Marketing Analytics Experts

Boost your marketing strategy, programming, and technological skills under the guidance of expert faculty.

Participate in Data Competitions

Participate in data competitions - such as the Adobe Analytics Challenge and Datathon - to win prizes and network with top employers who hire our students.

Know More about the UoM - Robert H. Smith Master of Science in Marketing Analytics Program

The Master of Science in Marketing Analytics at the University of Maryland’s Robert H. Smith School of Business blends data analysis with marketing strategy. The program equips students with skills in consumer insights, digital marketing, and predictive analytics, leveraging industry connections and Washington, D.C.’s business environment for career advancement. ..... Read More

Duration

24 Months

Where do graduates of UoM - Robert H. Smith's Master of Science in Marketing Analytics program land? Discover More!

Median Earnings after Graduation

USD 91,000 /- year

Graduation Rate

85.00 %

Recruiters

Amazon KPMG Ogilvy Consulting Facebook FedEx Marriott International Spotify

Prospective Job Roles

Brand analyst Business intelligence analyst Consumer insights analyst Data scientist Digital campaign analyst Marketing analyst Social media analyst Web analytics manager

Eligibility Criteria for UoM - Robert H. Smith's Master of Science in Marketing Analytics in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

USD 24004.5/- PER YEAR

Application Fee

USD 75/-

Scholarship Opportunities upto

USD 6 Million

Upcoming UoM - Robert H. Smith Events

We will be back Soon with Upcoming Events

On Demand Events

img-blur-shadow

Can Generative AI Forecast (and Human-AI conversations)?

Forecasting the future through the lens of AI conversations
Register to access the video
img-blur-shadow

Data Mining and Predictive Analytics

Discover how organisations turn data into powerful insights.
Register to access the video
img-blur-shadow

AI & Machine Learning in Business

Revolutionizing Business with AI and Machine Learning Innovations
Register to access the video

Explore other UoM - Robert H. Smith programs

Master of Finance

Duration
24 MONTHS

Master of Quantitative Finance

Duration
24 MONTHS

Master of Science in Accounting

Duration
18 MONTHS

Master of Science in Business Analytics & AI

Duration
12 MONTHS

Master of Science in Information Systems

Duration
24 MONTHS

Master of Science in Supply Chain Management

Duration
24 MONTHS

Master in Management Studies

Duration
24 MONTHS

Full-Time MBA

Duration
24 MONTHS
View All

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Frequently Asked Questions

Get all your questions answered about Master of Science in Marketing Analytics by UoM - Robert H. Smith

No, work experience is not required for any of the specialty master’s degree programs.
Graduates are prepared for roles such as brand analyst, digital campaign analyst, and marketing analyst. The program also lays a strong foundation for careers in brand management or product management.
Graduates have been hired by top companies like Amazon, KPMG, Facebook and TikTok.
The MSMA program is STEM-designated and focuses on strategic marketing and data analysis. Students engage in core courses that build a foundation in marketing analytics, participate in Action Learning Projects with real companies, and have opportunities to compete in data competitions.
Students will use tools such as SAS, R, Tableau, and Excel in their first semester. While prior proficiency is not required, having some experience can be beneficial.

Contact us

For any queries, please feel free to reach out to us!

email
Email

SmithMasters@umd.edu

call
Phone

++1 301-405-2559