University of Maryland - Robert H. Smith School of Business

Master of Science in Marketing Analytics

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What makes 's
Master of Science in Marketing Analytics Different!

Complete an Action Learning Project

Put your knowledge to the test by working with a real company to help them solve a marketing analytics business challenge.

Learn from Experienced Marketing Analytics Experts

Boost your marketing strategy, programming, and technological skills under the guidance of expert faculty.

Participate in Data Competitions

Participate in data competitions - such as the Adobe Analytics Challenge and Datathon - to win prizes and network with top employers who hire our students.

Know More about the Master of Science in Marketing Analytics Program

The Master of Science in Marketing Analytics at the University of Marylands Robert H. Smith School of Business blends data analysis with marketing strategy. The program equips students with skills in consumer insights, digital marketing, and predictive analytics, leveraging industry connections and Washington, D.C.s business environment for career advancement. ..... Read More

Duration

12 Months

Where do graduates of 's Master of Science in Marketing Analytics program land? Discover More!

Median Earnings after Graduation

USD 91,000/- year

Graduation Rate

85.00 %

Recruiters

Amazon KPMG Ogilvy Consulting Facebook FedEx Marriott International Spotify

Prospective Job Roles

Brand analyst Business intelligence analyst Consumer insights analyst Data scientist Digital campaign analyst Marketing analyst Social media analyst Web analytics manager

Eligibility Criteria for 's Master of Science in Marketing Analytics in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

USD 59,900/- PER YEAR

Application Fee

USD 75/-

Scholarship Opportunities upto

USD 6 Million

Upcoming Events

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Meet admission representatives from top-ranked North American Business Schools

Sunday, 27 July, 2025
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Tuesday, 29 July, 2025
5:30 PM - 10:00 PM
Sheraton Grand Hotel
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Business School Festival - US & Canada - Hyderabad

Meet admission representatives from top-ranked North American Business Schools

Thursday, 31 July, 2025
5:30 PM - 10:00 PM
Le Meridien
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Business School Festival - US & Canada - Bengaluru

Meet admission representatives from top-ranked North American Business Schools

Saturday, 02 August, 2025
12:30 PM - 5:30 PM
Taj MG Road
Register Now

On Demand Events

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AI & Machine Learning in Business

Revolutionizing Business with AI and Machine Learning Innovations
Register to access the video

Know More about the Master of Science in Marketing Analytics Program

The Master of Science in Marketing Analytics at the University of Marylands Robert H. Smith School of Business blends data analysis with marketing strategy. The program equips students with skills in consumer insights, digital marketing, and predictive analytics, leveraging industry connections and Washington, D.C.s business environment for career advancement. ..... Read More

Duration

12 Months

Where do graduates of 's Master of Science in Marketing Analytics program land? Discover More!

Median Earnings after Graduation

USD 91,000/- year

Graduation Rate

85.00 %

Recruiters

Amazon KPMG Ogilvy Consulting Facebook FedEx Marriott International Spotify

Prospective Job Roles

Brand analyst Business intelligence analyst Consumer insights analyst Data scientist Digital campaign analyst Marketing analyst Social media analyst Web analytics manager

Eligibility Criteria for 's Master of Science in Marketing Analytics in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

USD 59,900/- PER YEAR

Application Fee

USD 75/-

Scholarship Opportunities upto

USD 6 Million

What makes 's
Master of Science in Marketing Analytics Different!

Complete an Action Learning Project

Put your knowledge to the test by working with a real company to help them solve a marketing analytics business challenge.

Learn from Experienced Marketing Analytics Experts

Boost your marketing strategy, programming, and technological skills under the guidance of expert faculty.

Participate in Data Competitions

Participate in data competitions - such as the Adobe Analytics Challenge and Datathon - to win prizes and network with top employers who hire our students.

Upcoming Events

Event Type
None
Virtual
In Person
Area Of Interest
None
MBA
Specialized Masters
Location
None
India
Africa
Middle East
img-blur-shadow

Business School Festival - US & Canada - Mumbai

Meet admission representatives from top-ranked North American Business Schools

Saturday, 26 July, 2025
12:30 PM - 5:00 PM
Taj Land's End
Register Now
img-blur-shadow

Business School Festival - US & Canada - Delhi

Meet admission representatives from top-ranked North American Business Schools

Sunday, 27 July, 2025
12:30 PM - 5:30 PM
Le Meridien
Register Now
img-blur-shadow

Business School Festival - US & Canada - Pune

Meet admission representatives from top-ranked North American Business Schools

Tuesday, 29 July, 2025
5:30 PM - 10:00 PM
Sheraton Grand Hotel
Register Now
img-blur-shadow

Business School Festival - US & Canada - Hyderabad

Meet admission representatives from top-ranked North American Business Schools

Thursday, 31 July, 2025
5:30 PM - 10:00 PM
Le Meridien
Register Now
img-blur-shadow

Business School Festival - US & Canada - Bengaluru

Meet admission representatives from top-ranked North American Business Schools

Saturday, 02 August, 2025
12:30 PM - 5:30 PM
Taj MG Road
Register Now

On Demand Events

img-blur-shadow

AI & Machine Learning in Business

Revolutionizing Business with AI and Machine Learning Innovations
Register to access the video

Explore other programs

Master of Finance

Duration
12 MONTHS

Master of Quantitative Finance

Duration
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Master of Science in Business Analytics

Duration
12 MONTHS

Master of Science in Information Systems

Duration
12 MONTHS

Master of Science in Supply Chain Management

Duration
12 MONTHS

Masters in Management Studies

Duration
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MBA

Duration
24 MONTHS
View All

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Frequently Asked Questions

Get all your questions answered about Master of Science in Marketing Analytics by

No, work experience is not required for any of the specialty master’s degree programs.
Graduates are prepared for roles such as brand analyst, digital campaign analyst, and marketing analyst. The program also lays a strong foundation for careers in brand management or product management.
Graduates have been hired by top companies like Amazon, KPMG, Facebook and TikTok.
The MSMA program is STEM-designated and focuses on strategic marketing and data analysis. Students engage in core courses that build a foundation in marketing analytics, participate in Action Learning Projects with real companies, and have opportunities to compete in data competitions.
Students will use tools such as SAS, R, Tableau, and Excel in their first semester. While prior proficiency is not required, having some experience can be beneficial.

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