Nanyang Technological University - Nanyang Business School

MSc Marketing Science

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What makes Nanyang Business's
MSc Marketing Science Different!

Holistic Marketing Curriculum

Balances traditional marketing theory with consumer psychology and branding for comprehensive strategic expertise.

Cutting-Edge Martech Integration

Modules on AI, robotics, AR/VR, and digital tools prepare students for tech-powered campaigns.

Consumer Neuroscience Focus

Unique neuromarketing and ethnography courses unlock subconscious consumer behaviors. ​ ​

World-Class Faculty Expertise

Renowned academics and industry practitioners deliver cutting-edge insights

One-Year Intensive Format

Accelerated 12-month full-time structure for fast career advancement

Know More about the Nanyang Business MSc Marketing Science Program

Nanyang Business School's MSc Marketing Science is a one-year, full-time program designed to develop comprehensive marketing expertise. The curriculum combines fundamental marketing knowledge and consumer insights with the latest marketing technologies, such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI), preparing graduates to lead marketing campaigns in the digital era. ..... Read More

Duration

12 Months

Where do graduates of Nanyang Business's MSc Marketing Science program land? Discover More!

Median Earnings after Graduation

SGD 58,000 /- year

Graduation Rate

95.00 %

Recruiters

L'Oréal Coca-Cola Nielsen Ipsos Digitas P&G Amazon BCG Deloitte Goldman Sachs McKinsey & Company Accenture

Prospective Job Roles

Brand Manager Assistant Brand Manager Digital Marketing Manager Marketing Analyst Consumer Insights Analyst Market Research Executive Product Marketing Manager Social Media Marketing Manager Content Marketing Specialist Customer Relationship Management (CRM) Manager E‑commerce Marketing Manager Marketing Strategy Consultant

Eligibility Criteria for Nanyang Business's MSc Marketing Science in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

SGD 71,940.00/- PER YEAR

Application Fee

SGD N/A/-

Scholarship Opportunities upto

USD 6 Million

Upcoming Nanyang Business Events

We will be back Soon with Upcoming Events

On Demand Events

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Insights & Experiences: Alumni Sharing from Nanyang Business School’s Specialised Master’s Programmes

Alumni Perspectives on Learning, Growth, and Success
Register to access the video

What makes Nanyang Business's
MSc Marketing Science Different!

Holistic Marketing Curriculum

Balances traditional marketing theory with consumer psychology and branding for comprehensive strategic expertise.

Cutting-Edge Martech Integration

Modules on AI, robotics, AR/VR, and digital tools prepare students for tech-powered campaigns.

Consumer Neuroscience Focus

Unique neuromarketing and ethnography courses unlock subconscious consumer behaviors. ​ ​

World-Class Faculty Expertise

Renowned academics and industry practitioners deliver cutting-edge insights

One-Year Intensive Format

Accelerated 12-month full-time structure for fast career advancement

Know More about the Nanyang Business MSc Marketing Science Program

Nanyang Business School's MSc Marketing Science is a one-year, full-time program designed to develop comprehensive marketing expertise. The curriculum combines fundamental marketing knowledge and consumer insights with the latest marketing technologies, such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI), preparing graduates to lead marketing campaigns in the digital era. ..... Read More

Duration

12 Months

Where do graduates of Nanyang Business's MSc Marketing Science program land? Discover More!

Median Earnings after Graduation

SGD 58,000 /- year

Graduation Rate

95.00 %

Recruiters

L'Oréal Coca-Cola Nielsen Ipsos Digitas P&G Amazon BCG Deloitte Goldman Sachs McKinsey & Company Accenture

Prospective Job Roles

Brand Manager Assistant Brand Manager Digital Marketing Manager Marketing Analyst Consumer Insights Analyst Market Research Executive Product Marketing Manager Social Media Marketing Manager Content Marketing Specialist Customer Relationship Management (CRM) Manager E‑commerce Marketing Manager Marketing Strategy Consultant

Eligibility Criteria for Nanyang Business's MSc Marketing Science in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

SGD 71,940.00/- PER YEAR

Application Fee

SGD N/A/-

Scholarship Opportunities upto

USD 6 Million

Upcoming Nanyang Business Events

We will be back Soon with Upcoming Events

On Demand Events

img-blur-shadow

Insights & Experiences: Alumni Sharing from Nanyang Business School’s Specialised Master’s Programmes

Alumni Perspectives on Learning, Growth, and Success
Register to access the video

Explore other Nanyang Business programs

Master in Management (MiM)

Duration
12 MONTHS

MSc Accountancy

Duration
12 MONTHS

MSc Business Analytics

Duration
12 MONTHS

MSc Financial Engineering

Duration
12 MONTHS

MSc Actuarial and Risk Analytics

Duration
12 MONTHS

MSc Finance

Duration
12 MONTHS

Nanyang Fellows MBA

Duration
12 MONTHS

Nanyang MBA

Duration
12 MONTHS
View All

Explore similar MSc Marketing Science programs

University of Pittsburgh - Nanyang Business School

MS Marketing Science

Duration
MONTHS
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Duration
MONTHS
City University of London - Nanyang Business School

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Duration
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Frequently Asked Questions

Get all your questions answered about MSc Marketing Science by Nanyang Business

The MSc Marketing Science aims to train early‑career professionals to use data, analytics, and marketing theory to design and execute customer‑centric, digitally driven marketing strategies in a global context.
It is a 1‑year, full‑time programme delivered on campus in Singapore, typically running over three trimesters that combine lectures, projects, and applied exercises.
The programme targets recent graduates and early‑career professionals (usually with fewer than five years of experience) who want to deepen their marketing, analytics, and consumer insight skills for roles in brand management, digital marketing, and related fields.
Applicants generally need a good bachelor’s degree from a recognised university, a competitive GPA, and proof of English proficiency (TOEFL or IELTS) if prior studies were not in English; GMAT or GRE is not always mandatory but can strengthen an application.
Students engage in case studies, group projects, industry talks, and in some intakes company‑based or consulting‑style projects that allow them to work on real marketing challenges with corporate partners.

Contact us

For any queries, please feel free to reach out to us!

email
Email

msc-mkg@ntu.edu.sg

call
Phone

+65 6904 2048