University of Rochester - Simon Business School

Master of Science in Marketing Analytics

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What makes Rochester - Simon Business School's
Master of Science in Marketing Analytics Different!

STEM‑Designated, Analytics‑Heavy Program

STEM‑designated degree combining rigorous statistics, predictive modeling, and marketing strategy for data‑driven decision‑making.

Turn Data Into Marketing Strategy

Curriculum teaches how to convert complex customer and campaign data into actionable marketing strategies that drive measurable results.

Tools: Python, SQL, R, Tableau & Cloud

Courses provide hands‑on training in tools like Python, R, SQL, Tableau, and cloud platforms used in marketing and analytics roles.

Flexible Internship & Non‑Internship Tracks

Offers both 9‑month non‑internship and extended internship options so students can match the program format to their goals and timelines.

Strong Career Outcomes & ROI

Recent cohorts achieve around 90% employment within six months and mean compensation in the mid‑70,000 USD range in North America.

Know More about the Rochester - Simon Business School Master of Science in Marketing Analytics Program

N/A ..... Read More

Duration

N/A Months

Where do graduates of Rochester - Simon Business School's Master of Science in Marketing Analytics program land? Discover More!

Median Earnings after Graduation

USD 76,896 /- year

Graduation Rate

91.00 %

Recruiters

Applied Materials, Inc. Bank of Beijing Christian Louboutin Temu UBS ByteDance Ltd. Bosch Nestlé JD.COM Nielsen Ogilvy Sony WE Communications BlackRock Capital One

Prospective Job Roles

Marketing Analyst Data Analyst Digital Marketing Analyst Consumer Insights Analyst Marketing Data Scientist CRM Analyst Pricing Analyst Product Marketing Analyst Brand Analyst Market Research Analyst Performance Marketing Analyst Social Media Insights Analyst E-commerce Analytics Specialist Marketing Operations Analyst Business Analytics Specialist

Eligibility Criteria for Rochester - Simon Business School's Master of Science in Marketing Analytics in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

USD 72,000/- PER YEAR

Application Fee

USD N/A/-

Scholarship Opportunities upto

USD 6 Million

Upcoming Rochester - Simon Business School Events

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None
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Area Of Interest
None
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Location
None
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Business School Festival - Indore

Meet admission representatives from top-ranked Business Schools

Wednesday, 04 February, 2026
4:30 PM - 9:00 PM
Sayaji Hotel Indore
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Business School Festival - Delhi

Meet admission representatives from top-ranked Business Schools

Saturday, 07 February, 2026
12:30 PM - 5:00 PM
The Lalit New Delhi
Register Now

What makes Rochester - Simon Business School's
Master of Science in Marketing Analytics Different!

STEM‑Designated, Analytics‑Heavy Program

STEM‑designated degree combining rigorous statistics, predictive modeling, and marketing strategy for data‑driven decision‑making.

Turn Data Into Marketing Strategy

Curriculum teaches how to convert complex customer and campaign data into actionable marketing strategies that drive measurable results.

Tools: Python, SQL, R, Tableau & Cloud

Courses provide hands‑on training in tools like Python, R, SQL, Tableau, and cloud platforms used in marketing and analytics roles.

Flexible Internship & Non‑Internship Tracks

Offers both 9‑month non‑internship and extended internship options so students can match the program format to their goals and timelines.

Strong Career Outcomes & ROI

Recent cohorts achieve around 90% employment within six months and mean compensation in the mid‑70,000 USD range in North America.

Know More about the Rochester - Simon Business School Master of Science in Marketing Analytics Program

N/A ..... Read More

Duration

N/A Months

Where do graduates of Rochester - Simon Business School's Master of Science in Marketing Analytics program land? Discover More!

Median Earnings after Graduation

USD 76,896 /- year

Graduation Rate

91.00 %

Recruiters

Applied Materials, Inc. Bank of Beijing Christian Louboutin Temu UBS ByteDance Ltd. Bosch Nestlé JD.COM Nielsen Ogilvy Sony WE Communications BlackRock Capital One

Prospective Job Roles

Marketing Analyst Data Analyst Digital Marketing Analyst Consumer Insights Analyst Marketing Data Scientist CRM Analyst Pricing Analyst Product Marketing Analyst Brand Analyst Market Research Analyst Performance Marketing Analyst Social Media Insights Analyst E-commerce Analytics Specialist Marketing Operations Analyst Business Analytics Specialist

Eligibility Criteria for Rochester - Simon Business School's Master of Science in Marketing Analytics in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

USD 72,000/- PER YEAR

Application Fee

USD N/A/-

Scholarship Opportunities upto

USD 6 Million

Upcoming Rochester - Simon Business School Events

Event Type
None
Virtual
In Person
Area Of Interest
None
MBA
Specialized Masters
Location
None
India
Africa
Middle East
img-blur-shadow

Business School Festival - Indore

Meet admission representatives from top-ranked Business Schools

Wednesday, 04 February, 2026
4:30 PM - 9:00 PM
Sayaji Hotel Indore
Register Now
img-blur-shadow

Business School Festival - Delhi

Meet admission representatives from top-ranked Business Schools

Saturday, 07 February, 2026
12:30 PM - 5:00 PM
The Lalit New Delhi
Register Now

Explore other Rochester - Simon Business School programs

Full-Time MBA

Duration
N/A MONTHS

Master of Science in Accountancy

Duration
N/A MONTHS

Master of Science in AI in Business

Duration
N/A MONTHS

Master of Science in Business Analytics

Duration
N/A MONTHS

Master of Science in Finance

Duration
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University of Maryland - Simon Business School

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Frequently Asked Questions

Get all your questions answered about Master of Science in Marketing Analytics by Rochester - Simon Business School

The program typically takes about 12 months of full-time study.
Yes, the MS in Marketing Analytics at Simon is STEM-designated, offering extended OPT for international students.
Applicants usually come from business, engineering, economics, math, or related fields, but students from any strong quantitative background can apply.
No. The program is designed for freshers and early-career applicants, although experience is welcome.
Students can pursue internships, but it depends on course structure, timing, and visa eligibility.

Contact us

For any queries, please feel free to reach out to us!

email
Email

admissions@simon.rochester.edu

call
Phone

+1 (585) 275-3533