University of San Francisco - School of Management

MS in Marketing Intelligence

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What makes San Francisco Management's
MS in Marketing Intelligence Different!

STEM-Designated Program

The MSMI is designated as a STEM program, enabling eligible international students to apply for extended US work authorisation via the Optional Practical Training (OPT) benefit and OPT STEM extension.

Intensive 4-Month Hands-On Practicum

Students take an intensive 4-month hands-on practicum and work alongside marketing professionals addressing today's business challenges,with real companies including Vagaro, a Filipino skincare company, and major consumer packaged goods firms.

Balanced Quantitative & Qualitative Approach

Graduates gain a competitive advantage for a wide range of careers in marketing analytics, consumer insights, product and brand management, marketing strategy, and innovation by balancing quantitative and qualitative methodologies.

World-Class Faculty

The MSMI teaching staff includes 11 faculty members holding doctoral degrees from Harvard, Northwestern, UC Berkeley, and other recognised institutions in marketing education and research, with many professors also having hands-on industry experience working for globally recognised companies.

Silicon Valley Location & Industry Network

A downtown San Francisco location welcomes students to the heart of the city's vibrant professional community, surrounded by opportunities to learn from and work with global business leaders.

Know More about the San Francisco Management MS in Marketing Intelligence Program

An MS in Marketing Intelligence blends marketing strategies with data analytics to drive informed business decisions. The program covers consumer behavior, market research, data analysis, and digital marketing. It prepares students to interpret complex data, forecast trends, and optimize campaigns, making them valuable assets in competitive, data-driven marketing environments. ..... Read More

Duration

11 Months

How does the Class Profile of San Francisco Management's MS in Marketing Intelligence Program look like?

Average Class Size

25

Average Age

25.0

Average Work Experience

2.0

Want to See Who You'll Be Learning With?

Explore detailed class demographics, academic backgrounds, and industry experiences that define your future classmates.

Where do graduates of San Francisco Management's MS in Marketing Intelligence program land? Discover More!

Median Earnings after Graduation

USD 140,000 /- year

Graduation Rate

80.00 %

Recruiters

Sutter Health The Estee Lauder Companies Inc. Whirlpool Odoo Sam’s Club Mattel, Inc. Amazon Sephora Udemy GAP Old Navy Dolby VIZ Media Dicolor USA

Prospective Job Roles

Brand Manager Channel Marketing Strategy & Performance Specialist Client Data & Success Coordinator Digital Marketing Account Coordinator Data Analyst and Marketing Specialist Marketing Analyst II Social Media and Marketing Coordinator Product Marketing Manager Research Analyst Market Research Executive User Experience Researcher Consumer Insights Analyst Associate Marketing Manager Growth Marketing Manager

Eligibility Criteria for San Francisco Management's MS in Marketing Intelligence in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

USD 51000/- PER YEAR

Application Fee

USD 55/-

Scholarship Opportunities upto

USD 6 Million

Upcoming San Francisco Management Events

We will be back Soon with Upcoming Events

On Demand Events

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Transforming Operations: A Masterclass in Business Process Automation

Learn How Automation Redefines Efficiency in the Digital Age
Register to access the video
img-blur-shadow

Crafting a Standout Application: University of San Francisco – Masagung School of Management Application Workshop

Discover, Learn, and Lead with USF
Register to access the video
img-blur-shadow

Unlocking Opportunities: The University of San Francisco Masagung School of Management Advantage

Empowering Future Leaders with Innovation, Global Insights, and Career Success
Register to access the video
img-blur-shadow

Info session with University of San Francisco - School of Management

Join a video meeting with the Associate Director of India, Graduate Recruitment (University of San Francisco) to have all your questions answered about the admission process, available programs, career opportunities, visa information, and more!
Register to access the video
img-blur-shadow

People, Planet, and Prosperity: University of San Francisco's MasterClass in Sustainable Business Strategies

Empowering Future Leaders to Drive Environmental, Social, and Economic Change
Register to access the video

What makes San Francisco Management's
MS in Marketing Intelligence Different!

STEM-Designated Program

The MSMI is designated as a STEM program, enabling eligible international students to apply for extended US work authorisation via the Optional Practical Training (OPT) benefit and OPT STEM extension.

Intensive 4-Month Hands-On Practicum

Students take an intensive 4-month hands-on practicum and work alongside marketing professionals addressing today's business challenges,with real companies including Vagaro, a Filipino skincare company, and major consumer packaged goods firms.

Balanced Quantitative & Qualitative Approach

Graduates gain a competitive advantage for a wide range of careers in marketing analytics, consumer insights, product and brand management, marketing strategy, and innovation by balancing quantitative and qualitative methodologies.

World-Class Faculty

The MSMI teaching staff includes 11 faculty members holding doctoral degrees from Harvard, Northwestern, UC Berkeley, and other recognised institutions in marketing education and research, with many professors also having hands-on industry experience working for globally recognised companies.

Silicon Valley Location & Industry Network

A downtown San Francisco location welcomes students to the heart of the city's vibrant professional community, surrounded by opportunities to learn from and work with global business leaders.

Know More about the San Francisco Management MS in Marketing Intelligence Program

An MS in Marketing Intelligence blends marketing strategies with data analytics to drive informed business decisions. The program covers consumer behavior, market research, data analysis, and digital marketing. It prepares students to interpret complex data, forecast trends, and optimize campaigns, making them valuable assets in competitive, data-driven marketing environments. ..... Read More

Duration

11 Months

How does the Class Profile of San Francisco Management's MS in Marketing Intelligence Program look like?

Average Class Size

25

Average Age

25.0

Average Work Experience

2.0

Want to See Who You'll Be Learning With?

Explore detailed class demographics, academic backgrounds, and industry experiences that define your future classmates.

Where do graduates of San Francisco Management's MS in Marketing Intelligence program land? Discover More!

Median Earnings after Graduation

USD 140,000 /- year

Graduation Rate

80.00 %

Recruiters

Sutter Health The Estee Lauder Companies Inc. Whirlpool Odoo Sam’s Club Mattel, Inc. Amazon Sephora Udemy GAP Old Navy Dolby VIZ Media Dicolor USA

Prospective Job Roles

Brand Manager Channel Marketing Strategy & Performance Specialist Client Data & Success Coordinator Digital Marketing Account Coordinator Data Analyst and Marketing Specialist Marketing Analyst II Social Media and Marketing Coordinator Product Marketing Manager Research Analyst Market Research Executive User Experience Researcher Consumer Insights Analyst Associate Marketing Manager Growth Marketing Manager

Eligibility Criteria for San Francisco Management's MS in Marketing Intelligence in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

USD 51000/- PER YEAR

Application Fee

USD 55/-

Scholarship Opportunities upto

USD 6 Million

Upcoming San Francisco Management Events

We will be back Soon with Upcoming Events

On Demand Events

img-blur-shadow

Transforming Operations: A Masterclass in Business Process Automation

Learn How Automation Redefines Efficiency in the Digital Age
Register to access the video
img-blur-shadow

Crafting a Standout Application: University of San Francisco – Masagung School of Management Application Workshop

Discover, Learn, and Lead with USF
Register to access the video
img-blur-shadow

Unlocking Opportunities: The University of San Francisco Masagung School of Management Advantage

Empowering Future Leaders with Innovation, Global Insights, and Career Success
Register to access the video
img-blur-shadow

Info session with University of San Francisco - School of Management

Join a video meeting with the Associate Director of India, Graduate Recruitment (University of San Francisco) to have all your questions answered about the admission process, available programs, career opportunities, visa information, and more!
Register to access the video
img-blur-shadow

People, Planet, and Prosperity: University of San Francisco's MasterClass in Sustainable Business Strategies

Empowering Future Leaders to Drive Environmental, Social, and Economic Change
Register to access the video

Connect with San Francisco Management's Faculty in one click ...

Curious About Who Will Be Teaching You?

Explore other San Francisco Management programs

Executive MBA

Duration
24 MONTHS

Full-time MBA

Duration
20 MONTHS

Masters in Management

Duration
10 MONTHS

MS in Entrepreneurship and Innovation

Duration
12 MONTHS

MS in Information Systems

Duration
16 MONTHS
View All

Frequently Asked Questions

Get all your questions answered about MS in Marketing Intelligence by San Francisco Management

The MSMI program requires 30 credits over 11 months, with a total estimated tuition of $51,000 at $1,700 per unit for the 2025–2026 academic year.
The MSMI is built for both early-career professionals with less than three years of business experience and for professionals seeking a career change , making it ideal for those looking to build a career in marketing analytics, consumer insights, brand management, or digital marketing.
The first half of the 11-month program sharpens candidates' marketing skill set with foundational courses in consumer behavior, experimental design, applied statistics, and survey design and data collection, while the second half includes coursework in marketing analytics, storytelling with data, and digital marketing.
Students take an intensive 4-month hands-on practicum, working alongside marketing professionals addressing today's business challenges, with notable companies including Vagaro, Curated Bids, a Filipino skincare company, and a major consumer packaged goods company having collaborated with MSMI students.
The MSMI teaching staff includes 11 faculty members holding doctoral degrees from Harvard, Northwestern, UC Berkeley, and other recognised institutions in marketing education and research, with many professors also having hands-on industry experience working for globally recognised companies.

Contact us

For any queries, please feel free to reach out to us!

email
Email

management@usfca.edu

call
Phone

+(415) 422-2221