University of Minnesota - Carlson School of Management

Masters in Marketing

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What makes 's
Masters in Marketing Different!

Experiential Learning through Carlson Brand Enterprise (CBE)

Students engage in real-world consulting projects via the Carlson Brand Enterprise, collaborating with senior management at top companies to solve marketing and business challenges. This hands-on experience bridges academic learning with practical application.

Career Support and Lifetime Services

The Carlson Business Career Center (CBCC) offers personalized career coaching, resume building, interview preparation, and networking opportunities. Students benefit from dedicated career services during the program and as alumni.

Top-Ranked Among Public Universities

The program is ranked #4 among public universities in the U.S. for Master of Marketing programs, according to the QS World University Business Master's Rankings 2025

Cohort-Based, Lock-Step Structure

The program follows a cohort-based, lock-step format, meaning students progress through the curriculum together as a group. This structure fosters a strong sense of community, encourages collaboration, and allows students to build lasting professional networks with peers who share similar career aspirations.

Access to Top-Ranked Marketing Faculty

Students benefit from instruction by internationally renowned educators and researchers in the field of marketing. The faculty's expertise ensures that the curriculum is both academically rigorous and aligned with current industry practices, providing students with a solid foundation in marketing principles and strategies.

Know More about the Masters in Marketing Program

The Master’s in Marketing at the University of Minnesota’s Carlson School of Management equips students with expertise in consumer behavior, digital marketing, and data analytics. The program emphasizes strategic brand management, market research, and emerging marketing technologies, preparing graduates for careers in brand strategy, advertising, and marketing analytics. ..... Read More

Duration

9 Months

Where do graduates of 's Masters in Marketing program land? Discover More!

Median Earnings after Graduation

USD 70,990/- year

Graduation Rate

91.00 %

Recruiters

U.S. Bank Best Buy Polaris Cambria Schwan's Company Miraclon Culver's

Prospective Job Roles

Marketing Analyst Brand Manager Product Marketing Manager Market Research Analyst Consumer Insights Manager Social Media Manager

Eligibility Criteria for 's Masters in Marketing in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

USD N/A/- PER YEAR

Application Fee

USD N/A/-

Scholarship Opportunities upto

USD 6 Million

Upcoming Events

Event Type
None
Virtual
In Person
Area Of Interest
None
MBA
Specialized Masters
Location
None
India
Africa
Middle East
img-blur-shadow

Build the Best Application: Minnesota Carlson's STEM-Designated Application Workshop

Your Guide to STEM Success
Tuesday, 02 September 2025
2:30 PM EDT (America/New_York)
Register Now

On Demand Events

img-blur-shadow

Generative AI in the Classroom: Explore with Carlson School's Expert Faculty!

Harnessing AI for Innovative Learning Experiences
Register to access the video
img-blur-shadow

Careers in Analytics in the US

Exploring Opportunities and Growth in the U.S. Analytics Job Market
Register to access the video
img-blur-shadow

Cracking the Analytics Code: Carlson School's Guide to Success in USA!

Essential Career Guidance and Job Search Strategies for Aspiring Analytics Professionals
Register to access the video
img-blur-shadow

AI In The Classroom

Attend this session with The Carlson School of Management's Expert Faculty to get insights about Admissions, Eligibility, AI-related Programs, Funding, Scholarships, Careers & much more!
Register to access the video

What makes 's
Masters in Marketing Different!

Experiential Learning through Carlson Brand Enterprise (CBE)

Students engage in real-world consulting projects via the Carlson Brand Enterprise, collaborating with senior management at top companies to solve marketing and business challenges. This hands-on experience bridges academic learning with practical application.

Career Support and Lifetime Services

The Carlson Business Career Center (CBCC) offers personalized career coaching, resume building, interview preparation, and networking opportunities. Students benefit from dedicated career services during the program and as alumni.

Top-Ranked Among Public Universities

The program is ranked #4 among public universities in the U.S. for Master of Marketing programs, according to the QS World University Business Master's Rankings 2025

Cohort-Based, Lock-Step Structure

The program follows a cohort-based, lock-step format, meaning students progress through the curriculum together as a group. This structure fosters a strong sense of community, encourages collaboration, and allows students to build lasting professional networks with peers who share similar career aspirations.

Access to Top-Ranked Marketing Faculty

Students benefit from instruction by internationally renowned educators and researchers in the field of marketing. The faculty's expertise ensures that the curriculum is both academically rigorous and aligned with current industry practices, providing students with a solid foundation in marketing principles and strategies.

Know More about the Masters in Marketing Program

The Master’s in Marketing at the University of Minnesota’s Carlson School of Management equips students with expertise in consumer behavior, digital marketing, and data analytics. The program emphasizes strategic brand management, market research, and emerging marketing technologies, preparing graduates for careers in brand strategy, advertising, and marketing analytics. ..... Read More

Duration

9 Months

Where do graduates of 's Masters in Marketing program land? Discover More!

Median Earnings after Graduation

USD 70,990/- year

Graduation Rate

91.00 %

Recruiters

U.S. Bank Best Buy Polaris Cambria Schwan's Company Miraclon Culver's

Prospective Job Roles

Marketing Analyst Brand Manager Product Marketing Manager Market Research Analyst Consumer Insights Manager Social Media Manager

Eligibility Criteria for 's Masters in Marketing in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

USD N/A/- PER YEAR

Application Fee

USD N/A/-

Scholarship Opportunities upto

USD 6 Million

Upcoming Events

Event Type
None
Virtual
In Person
Area Of Interest
None
MBA
Specialized Masters
Location
None
India
Africa
Middle East
img-blur-shadow

Build the Best Application: Minnesota Carlson's STEM-Designated Application Workshop

Your Guide to STEM Success
Tuesday, 02 September 2025
2:30 PM EDT (America/New_York)
Register Now

On Demand Events

img-blur-shadow

Generative AI in the Classroom: Explore with Carlson School's Expert Faculty!

Harnessing AI for Innovative Learning Experiences
Register to access the video
img-blur-shadow

Careers in Analytics in the US

Exploring Opportunities and Growth in the U.S. Analytics Job Market
Register to access the video
img-blur-shadow

Cracking the Analytics Code: Carlson School's Guide to Success in USA!

Essential Career Guidance and Job Search Strategies for Aspiring Analytics Professionals
Register to access the video
img-blur-shadow

AI In The Classroom

Attend this session with The Carlson School of Management's Expert Faculty to get insights about Admissions, Eligibility, AI-related Programs, Funding, Scholarships, Careers & much more!
Register to access the video

Explore other programs

Full-Time MBA

Duration
24 MONTHS

Management Science MBA

Duration
24 MONTHS

Master of Human Resources & Industrial Relations

Duration
16 MONTHS

Master of Science in Business Analytics (MSBA)

Duration
12 MONTHS

Master of Science in Finance

Duration
10 MONTHS

Masters of Accountancy

Duration
12 MONTHS
View All

Explore similar Masters in Marketing programs

York University - Carlson School of Management

Master of Marketing

Duration
MONTHS
York University - Carlson School of Management

Master of Marketing

Duration
MONTHS
George Washington University - Carlson School of Management

MS in Marketing

Duration
MONTHS

Frequently Asked Questions

Get all your questions answered about Masters in Marketing by

The program is typically completed in 9 to 12 months of full-time study.
No, work experience is not mandatory, though it can strengthen an application. The program is designed for both recent graduates and early-career professionals.
Yes, the Master of Marketing program is STEM-designated, which allows international students extended Optional Practical Training (OPT) in the U.S.
Carlson’s Graduate Business Career Center offers personalized career coaching, resume workshops, mock interviews, and access to top recruiters and job fairs.
The curriculum includes core courses in marketing strategy, consumer behavior, analytics, brand management, and digital marketing, along with experiential learning through real-world projects.
Yes, students have opportunities to engage in internships or hands-on projects with leading companies as part of their experiential learning component.

Contact us

For any queries, please feel free to reach out to us!

email
Email

msmk@umn.edu

call
Phone

+612-625-5555