Imperial College Business School - IBS

MSc Strategic Marketing

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What makes Imperial Business School's
MSc Strategic Marketing Different!

Data-Driven and Technology-Integrated Curriculum

The program blends core marketing fundamentals with the latest advances in technology and innovation, emphasizing marketing science and data-driven decision-making to prepare students for the rapidly evolving digital marketing landscape

Strong Industry and Practical Focus

Students apply their learning through consulting projects, case studies, work placements (internships), or independent research projects, providing real-world experience and exposure to current marketing challenges

World-Class Faculty and Thought Leadership

The curriculum is delivered by leading academics and industry experts in strategy, entrepreneurship, and technology, offering students cutting-edge insights and knowledge that reflect current market dynamics

Flexible Program Structure with Extended Placement Option

The MSc is a one-year full-time program with an optional extended term (up to 16 months) that allows students to undertake a longer work placement for deeper experiential learning and additional academic credits (subject to extra fees)

Highly Diverse, International Cohort in a Premier Location

Online pre-study modules ensure all students start with a solid foundation, complemented by an induction week that fosters connection with peers and faculty

Know More about the Imperial Business School MSc Strategic Marketing Program

The MSc in Strategic Marketing at Imperial College Business School is a 12-month program starting in September 2025. It focuses on developing leadership in marketing, emphasizing data-driven strategies, digital technologies, and social media. The program includes opportunities for practical learning through consulting projects, work placements, or research. The fee is £42,500. ..... Read More

Duration

12 Months

How does the Class Profile of Imperial Business School's MSc Strategic Marketing Program look like?

Average Class Size

315

Average Age

23.0

Average Work Experience

1.0

Want to See Who You'll Be Learning With?

Explore detailed class demographics, academic backgrounds, and industry experiences that define your future classmates.

Where do graduates of Imperial Business School's MSc Strategic Marketing program land? Discover More!

Median Earnings after Graduation

USD 53,748/- year

Graduation Rate

85.00 %

Recruiters

Amazon Apple Morgan Stanley Dyson JP Morgan LVMH McKinsey and Company Barclaycard ebay Givenchy Uninlever Yahoo Virgin Media Johnson & Johnson

Prospective Job Roles

Brand Manager Product Manager Digital Analyst Marketing Executive Account Manager Social Media Manager Management Consultant Business Development Executive

Eligibility Criteria for Imperial Business School's MSc Strategic Marketing in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

EUR N/A/- PER YEAR

Application Fee

EUR N/A/-

Scholarship Opportunities upto

USD 6 Million

Upcoming Imperial Business School Events

Event Type
None
Virtual
In Person
Area Of Interest
None
MBA
Specialized Masters
Location
None
India
Africa
Middle East
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Business School Festival - Accra

Meet admission representatives from top-ranked Global Business Schools

Saturday, 18 October, 2025
12:30 PM - 5:00 PM
Accra Marriott Hotel
Register Now
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Business School Festival - Lagos

Meet admission representatives from top-ranked Global Business Schools

Sunday, 19 October, 2025
12:30 PM - 5:00 PM
Lagos Marriott Hotel Ikeja
Register Now
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Business School Festival - Nairobi

Meet admission representatives from top-ranked Global Business Schools

Wednesday, 22 October, 2025
4:30 PM - 9:00 PM
Hyatt Regency Nairobi Westlands
Register Now
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Business School Festival - Kigali

Meet admission representatives from top-ranked Global Business Schools

Sunday, 26 October, 2025
12:30 PM - 5:00 PM
Kigali Marriott Hotel
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Business School Festival - Istanbul

Meet admission representatives from top-ranked Global Business Schools

Saturday, 01 November, 2025
12:30 PM - 5:00 PM
Renaissance Istanbul Polat Bosphorus Hotel
Register Now
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Business School Festival - Cairo

Meet admission representatives from top-ranked Global Business Schools

Monday, 03 November, 2025
4:30 PM - 9:00 PM
Dusit Thani Lakeview
Register Now
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Business School Festival - Jeddah

Meet admission representatives from top-ranked Global Business Schools

Wednesday, 05 November, 2025
4:30 PM - 9:00 PM
Jeddah Marriott Hotel Madinah Road
Register Now
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Business School Festival - Riyadh

Meet admission representatives from top-ranked Global Business Schools

Saturday, 08 November, 2025
12:30 PM - 5:00 PM
Hilton Riyadh Olaya
Register Now

What makes Imperial Business School's
MSc Strategic Marketing Different!

Data-Driven and Technology-Integrated Curriculum

The program blends core marketing fundamentals with the latest advances in technology and innovation, emphasizing marketing science and data-driven decision-making to prepare students for the rapidly evolving digital marketing landscape

Strong Industry and Practical Focus

Students apply their learning through consulting projects, case studies, work placements (internships), or independent research projects, providing real-world experience and exposure to current marketing challenges

World-Class Faculty and Thought Leadership

The curriculum is delivered by leading academics and industry experts in strategy, entrepreneurship, and technology, offering students cutting-edge insights and knowledge that reflect current market dynamics

Flexible Program Structure with Extended Placement Option

The MSc is a one-year full-time program with an optional extended term (up to 16 months) that allows students to undertake a longer work placement for deeper experiential learning and additional academic credits (subject to extra fees)

Highly Diverse, International Cohort in a Premier Location

Online pre-study modules ensure all students start with a solid foundation, complemented by an induction week that fosters connection with peers and faculty

Know More about the Imperial Business School MSc Strategic Marketing Program

The MSc in Strategic Marketing at Imperial College Business School is a 12-month program starting in September 2025. It focuses on developing leadership in marketing, emphasizing data-driven strategies, digital technologies, and social media. The program includes opportunities for practical learning through consulting projects, work placements, or research. The fee is £42,500. ..... Read More

Duration

12 Months

How does the Class Profile of Imperial Business School's MSc Strategic Marketing Program look like?

Average Class Size

315

Average Age

23.0

Average Work Experience

1.0

Want to See Who You'll Be Learning With?

Explore detailed class demographics, academic backgrounds, and industry experiences that define your future classmates.

Where do graduates of Imperial Business School's MSc Strategic Marketing program land? Discover More!

Median Earnings after Graduation

USD 53,748/- year

Graduation Rate

85.00 %

Recruiters

Amazon Apple Morgan Stanley Dyson JP Morgan LVMH McKinsey and Company Barclaycard ebay Givenchy Uninlever Yahoo Virgin Media Johnson & Johnson

Prospective Job Roles

Brand Manager Product Manager Digital Analyst Marketing Executive Account Manager Social Media Manager Management Consultant Business Development Executive

Eligibility Criteria for Imperial Business School's MSc Strategic Marketing in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

EUR N/A/- PER YEAR

Application Fee

EUR N/A/-

Scholarship Opportunities upto

USD 6 Million

Upcoming Imperial Business School Events

Event Type
None
Virtual
In Person
Area Of Interest
None
MBA
Specialized Masters
Location
None
India
Africa
Middle East
img-blur-shadow

Business School Festival - Accra

Meet admission representatives from top-ranked Global Business Schools

Saturday, 18 October, 2025
12:30 PM - 5:00 PM
Accra Marriott Hotel
Register Now
img-blur-shadow

Business School Festival - Lagos

Meet admission representatives from top-ranked Global Business Schools

Sunday, 19 October, 2025
12:30 PM - 5:00 PM
Lagos Marriott Hotel Ikeja
Register Now
img-blur-shadow

Business School Festival - Nairobi

Meet admission representatives from top-ranked Global Business Schools

Wednesday, 22 October, 2025
4:30 PM - 9:00 PM
Hyatt Regency Nairobi Westlands
Register Now
img-blur-shadow

Business School Festival - Kigali

Meet admission representatives from top-ranked Global Business Schools

Sunday, 26 October, 2025
12:30 PM - 5:00 PM
Kigali Marriott Hotel
Register Now
img-blur-shadow

Business School Festival - Istanbul

Meet admission representatives from top-ranked Global Business Schools

Saturday, 01 November, 2025
12:30 PM - 5:00 PM
Renaissance Istanbul Polat Bosphorus Hotel
Register Now
img-blur-shadow

Business School Festival - Cairo

Meet admission representatives from top-ranked Global Business Schools

Monday, 03 November, 2025
4:30 PM - 9:00 PM
Dusit Thani Lakeview
Register Now
img-blur-shadow

Business School Festival - Jeddah

Meet admission representatives from top-ranked Global Business Schools

Wednesday, 05 November, 2025
4:30 PM - 9:00 PM
Jeddah Marriott Hotel Madinah Road
Register Now
img-blur-shadow

Business School Festival - Riyadh

Meet admission representatives from top-ranked Global Business Schools

Saturday, 08 November, 2025
12:30 PM - 5:00 PM
Hilton Riyadh Olaya
Register Now

Connect with Imperial Business School's Faculty in one click ...

Curious About Who Will Be Teaching You?

Explore other Imperial Business School programs

Full-Time MBA

Duration
12 MONTHS

MSc Business Analytics

Duration
12 MONTHS

MSc Climate Change, Management & Finance

Duration
12 MONTHS

MSc Economics & Strategy for Business

Duration
12 MONTHS

MSc Finance

Duration
12 MONTHS

MSc Finance & Accounting

Duration
12 MONTHS

MSc Financial Technology

Duration
12 MONTHS

MSc Global Health Management

Duration
12 MONTHS

MSc in Management (MiM)

Duration
12 MONTHS

MSc Innovation, Entrepreneurship & Management

Duration
12 MONTHS

MSc Investment & Wealth Management

Duration
12 MONTHS

MSc Risk Management & Financial Engineering

Duration
12 MONTHS
View All

Frequently Asked Questions

Get all your questions answered about MSc Strategic Marketing by Imperial Business School

The full-time programme lasts 12 months, with an optional extended placement that extends it to 16 months, allowing for a longer work placement experience
The tuition fee is approximately £42,500 for the standard 12-month programme. There is an additional cost for the extended placement option
Applicants should have a first or upper second-class (2:1) undergraduate degree in disciplines such as business management, marketing, economics, psychology, or media and communications. Familiarity with marketing concepts and some quantitative skills are expected
Yes. Students can undertake a Strategic Marketing Consulting Project, a work placement (including an extended work placement option), case studies, or an individual research project as part of their studies
Imperial Business School offers dedicated career support, including one-to-one consultations, workshops, employer networking events, and placement opportunities to enhance employability

Contact us

For any queries, please feel free to reach out to us!

email
Email

business.school@imperial.ac.uk

call
Phone

++44 (0)20 7589 5111