King's College London - Business School

Digital Marketing MSc

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What makes Kings Business School's
Digital Marketing MSc Different!

Research-Driven Curriculum

The program combines rigorous academic study with the latest digital marketing research to develop critical and analytical capabilities.

Strategic and Tactical Digital Marketing Skills

Gain knowledge of strategic planning and tactical execution across digital consumer behavior, branding, social media, and neuromarketing.

Comprehensive Coverage of Digital Marketing Aspects

Explore key topics such as digital marketing communications, consumer behavior, analytics, and web technologies in depth.

Chartered Institute of Marketing (CIM) Graduate Gateway

Graduates earning 50% or more can access CIM membership, enhancing professional credentials and career prospects.

Emphasis on Social Responsibility and Sustainability

Learn to make marketing decisions mindful of ethics, social responsibility, and sustainable business practices

Know More about the Kings Business School Digital Marketing MSc Program

The MSc in Digital Marketing at King's College London provides a comprehensive understanding of digital marketing, including topics like consumer behavior, branding, social media marketing, and analytics. The program emphasizes strategic decision-making, preparing students for careers in digital marketing across various industries. It also offers scholarships and a diverse learning environment. ..... Read More

Duration

12 Months

Where do graduates of Kings Business School's Digital Marketing MSc program land? Discover More!

Median Earnings after Graduation

USD 45,000 /- year

Graduation Rate

94.50 %

Recruiters

L'Oréal IBM Salesforce Adobe Microsoft Havas Publicis WPP Ogilvy PwC Deloitte Accenture Amazon Meta Google

Prospective Job Roles

Digital Marketing Manager SEO Specialist Social Media Strategist Content Marketing Manager PPC (Pay-Per-Click) Manager Email Marketing Manager E-commerce Marketing Manager Web Analytics Manager Digital Media Planner/Buyer Digital Marketing Consultant Market Research Analyst Business Development Manager specializing in digital channels Affiliate Marketing Manager Marketing Data Analyst Digital Brand Manager

Eligibility Criteria for Kings Business School's Digital Marketing MSc in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

GBP 35,100/- PER YEAR

Application Fee

GBP N/A/-

Scholarship Opportunities upto

USD 6 Million

Upcoming Kings Business School Events

Event Type
Area Of Interest
Location

Acing your application to King's Business School

What King’s look for in top candidates.
Thursday, 19 February 2026
9:30 AM EST (America/New_York)

On Demand Events

Building Career-Ready Skills at King’s Business School – Sharing insights from our experiential learning opportunities and alumni stories

How King’s prepares students to turn knowledge into career impact.

Unlocking Success: Alumni Stories and Careers

Unlocking the Secrets to Academic Success, Professional Growth, and Navigating the Transition to the Workforce

From Classroom to Career: Navigating Your Future with King's Business School

Explore Business Programs, Career Opportunities, and the Advantages of Studying in United Kingdom

What makes Kings Business School's
Digital Marketing MSc Different!

Research-Driven Curriculum

The program combines rigorous academic study with the latest digital marketing research to develop critical and analytical capabilities.

Strategic and Tactical Digital Marketing Skills

Gain knowledge of strategic planning and tactical execution across digital consumer behavior, branding, social media, and neuromarketing.

Comprehensive Coverage of Digital Marketing Aspects

Explore key topics such as digital marketing communications, consumer behavior, analytics, and web technologies in depth.

Chartered Institute of Marketing (CIM) Graduate Gateway

Graduates earning 50% or more can access CIM membership, enhancing professional credentials and career prospects.

Emphasis on Social Responsibility and Sustainability

Learn to make marketing decisions mindful of ethics, social responsibility, and sustainable business practices

Know More about the Kings Business School Digital Marketing MSc Program

The MSc in Digital Marketing at King's College London provides a comprehensive understanding of digital marketing, including topics like consumer behavior, branding, social media marketing, and analytics. The program emphasizes strategic decision-making, preparing students for careers in digital marketing across various industries. It also offers scholarships and a diverse learning environment. ..... Read More

Duration

12 Months

Where do graduates of Kings Business School's Digital Marketing MSc program land? Discover More!

Median Earnings after Graduation

USD 45,000 /- year

Graduation Rate

94.50 %

Recruiters

L'Oréal IBM Salesforce Adobe Microsoft Havas Publicis WPP Ogilvy PwC Deloitte Accenture Amazon Meta Google

Prospective Job Roles

Digital Marketing Manager SEO Specialist Social Media Strategist Content Marketing Manager PPC (Pay-Per-Click) Manager Email Marketing Manager E-commerce Marketing Manager Web Analytics Manager Digital Media Planner/Buyer Digital Marketing Consultant Market Research Analyst Business Development Manager specializing in digital channels Affiliate Marketing Manager Marketing Data Analyst Digital Brand Manager

Eligibility Criteria for Kings Business School's Digital Marketing MSc in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

GBP 35,100/- PER YEAR

Application Fee

GBP N/A/-

Scholarship Opportunities upto

USD 6 Million

Upcoming Kings Business School Events

Event Type
Area Of Interest
Location

Acing your application to King's Business School

What King’s look for in top candidates.
Wednesday, 18 February 2026
1:30 PM EST (America/New_York)

On Demand Events

Building Career-Ready Skills at King’s Business School – Sharing insights from our experiential learning opportunities and alumni stories

How King’s prepares students to turn knowledge into career impact.

Unlocking Success: Alumni Stories and Careers

Unlocking the Secrets to Academic Success, Professional Growth, and Navigating the Transition to the Workforce

From Classroom to Career: Navigating Your Future with King's Business School

Explore Business Programs, Career Opportunities, and the Advantages of Studying in United Kingdom

Explore other Kings Business School programs

Accounting, Accountability & Financial Management MSc

Duration
12 MONTHS

Banking & Finance MSc

Duration
12 MONTHS

Economics & Finance MSc

Duration
12 MONTHS

Executive MBA

Duration
12 MONTHS

Finance (Asset Pricing) MSc

Duration
12 MONTHS

Finance (Corporate Finance) MSc

Duration
12 MONTHS

Human Resource Management & Organisational Analysis MSc

Duration
12 MONTHS

International Management MSc

Duration
12 MONTHS

International Marketing MSc

Duration
12 MONTHS

Management & Technological Change MSc

Duration
12 MONTHS

MedTech Innovation & Entrepreneurship MSc

Duration
12 MONTHS

MSc Strategic Marketing

Duration
12 MONTHS

MSc Finance Analytics

Duration
12 MONTHS

MSc Management (ESG)

Duration
12 MONTHS

Public Policy & Management MSc

Duration
12 MONTHS

Strategic Entrepreneurship & Innovation MSc

Duration
12 MONTHS

Explore similar Digital Marketing MSc programs

University of Chester  - Business School

Digital Marketing MSc

Duration
MONTHS
University of Manchester - Business School

MSc Digital Marketing

Duration
MONTHS
Nottingham University Business School  - Business School

MSc Digital Marketing

Duration
MONTHS

Frequently Asked Questions

Get all your questions answered about Digital Marketing MSc by Kings Business School

A minimum 2:2 honours degree (or equivalent) in any discipline, or relevant professional experience. Some universities may require a GMAT or additional assessment for non-traditional applicants.
Work experience is not always mandatory but can strengthen your application significantly.
Programs are typically 12-18 months full-time, with some offering part-time options.
You’ll gain expertise in digital marketing strategy, SEO/SEM, social media marketing, analytics, content creation, and digital brand management.
Yes, non-native English speakers usually must meet IELTS or equivalent standards, typically IELTS 6.5-7.0.

Contact us

For any queries, please feel free to reach out to us!

email
Email

business-school@kcl.ac.uk

call
Phone

+44 20 7848 4534