King's College London - Business School

International Marketing MSc

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What makes Kings Business School's
International Marketing MSc Different!

Research-Led Marketing Expertise

Learn from world-renowned scholars who integrate cutting-edge research with practical international marketing insights.

Comprehensive International Marketing Curriculum

Cover key topics including consumer behavior, brand management, digital marketing, and international marketing strategy.

Focus on Strategic Decision-Making

Develop critical thinking and decision-making skills through case studies, simulations, and real-world marketing projects.

Experiential Learning with Computer Simulations

Interactive marketing simulations offer hands-on experience in managing marketing mix variables in global contexts.

Emphasis on Consumer Behavior Analysis

Gain deep insights into consumer psychology and behavior across different international markets.

Know More about the Kings Business School International Marketing MSc Program

The MSc in International Marketing at King's College London equips students with the skills to analyze, evaluate, and manage marketing opportunities in a global context. The program covers marketing theory and practice, with a focus on international decision-making. Students also have the opportunity to gain qualifications from the Chartered Institute of Marketing (CIM). Located in central London, the program offers excellent career opportunities and scholarships for full-time students. ..... Read More

Duration

12 Months

Where do graduates of Kings Business School's International Marketing MSc program land? Discover More!

Median Earnings after Graduation

USD 60,000 /- year

Graduation Rate

85.00 %

Recruiters

Unilever Procter & Gamble (P&G) L'Oréal Amazon Google IBM Accenture Deloitte KPMG Nestlé GlaxoSmithKline (GSK) Diageo British Airways Coca-Cola Samsung

Prospective Job Roles

Director of Marketing Brand Manager Digital Marketing Manager Content Strategist SEO Specialist PPC Specialist Market Research Analyst Marketing Communications Manager Product Marketing Manager Social Media Manager Marketing Data Analyst Marketing Consultant Customer Experience Manager Advertising Account Executive Email Marketing Manager

Eligibility Criteria for Kings Business School's International Marketing MSc in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

GBP 35,100/- PER YEAR

Application Fee

GBP N/A/-

Scholarship Opportunities upto

USD 6 Million

Upcoming Kings Business School Events

Event Type
None
Virtual
In Person
Area Of Interest
None
MBA
Specialized Masters
Location
None
India
Africa
Middle East
img-blur-shadow

Acing your application to King's Business School

What King’s look for in top candidates.
Thursday, 19 February 2026
9:30 AM EST (America/New_York)
Register Now

On Demand Events

img-blur-shadow

Building Career-Ready Skills at King’s Business School – Sharing insights from our experiential learning opportunities and alumni stories

How King’s prepares students to turn knowledge into career impact.
Register to access the video
img-blur-shadow

Unlocking Success: Alumni Stories and Careers

Unlocking the Secrets to Academic Success, Professional Growth, and Navigating the Transition to the Workforce
Register to access the video
img-blur-shadow

From Classroom to Career: Navigating Your Future with King's Business School

Explore Business Programs, Career Opportunities, and the Advantages of Studying in United Kingdom
Register to access the video

What makes Kings Business School's
International Marketing MSc Different!

Research-Led Marketing Expertise

Learn from world-renowned scholars who integrate cutting-edge research with practical international marketing insights.

Comprehensive International Marketing Curriculum

Cover key topics including consumer behavior, brand management, digital marketing, and international marketing strategy.

Focus on Strategic Decision-Making

Develop critical thinking and decision-making skills through case studies, simulations, and real-world marketing projects.

Experiential Learning with Computer Simulations

Interactive marketing simulations offer hands-on experience in managing marketing mix variables in global contexts.

Emphasis on Consumer Behavior Analysis

Gain deep insights into consumer psychology and behavior across different international markets.

Know More about the Kings Business School International Marketing MSc Program

The MSc in International Marketing at King's College London equips students with the skills to analyze, evaluate, and manage marketing opportunities in a global context. The program covers marketing theory and practice, with a focus on international decision-making. Students also have the opportunity to gain qualifications from the Chartered Institute of Marketing (CIM). Located in central London, the program offers excellent career opportunities and scholarships for full-time students. ..... Read More

Duration

12 Months

Where do graduates of Kings Business School's International Marketing MSc program land? Discover More!

Median Earnings after Graduation

USD 60,000 /- year

Graduation Rate

85.00 %

Recruiters

Unilever Procter & Gamble (P&G) L'Oréal Amazon Google IBM Accenture Deloitte KPMG Nestlé GlaxoSmithKline (GSK) Diageo British Airways Coca-Cola Samsung

Prospective Job Roles

Director of Marketing Brand Manager Digital Marketing Manager Content Strategist SEO Specialist PPC Specialist Market Research Analyst Marketing Communications Manager Product Marketing Manager Social Media Manager Marketing Data Analyst Marketing Consultant Customer Experience Manager Advertising Account Executive Email Marketing Manager

Eligibility Criteria for Kings Business School's International Marketing MSc in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

GBP 35,100/- PER YEAR

Application Fee

GBP N/A/-

Scholarship Opportunities upto

USD 6 Million

Upcoming Kings Business School Events

Event Type
None
Virtual
In Person
Area Of Interest
None
MBA
Specialized Masters
Location
None
India
Africa
Middle East
img-blur-shadow

Acing your application to King's Business School

What King’s look for in top candidates.
Wednesday, 18 February 2026
1:30 PM EST (America/New_York)
Register Now

On Demand Events

img-blur-shadow

Building Career-Ready Skills at King’s Business School – Sharing insights from our experiential learning opportunities and alumni stories

How King’s prepares students to turn knowledge into career impact.
Register to access the video
img-blur-shadow

Unlocking Success: Alumni Stories and Careers

Unlocking the Secrets to Academic Success, Professional Growth, and Navigating the Transition to the Workforce
Register to access the video
img-blur-shadow

From Classroom to Career: Navigating Your Future with King's Business School

Explore Business Programs, Career Opportunities, and the Advantages of Studying in United Kingdom
Register to access the video

Explore other Kings Business School programs

Accounting, Accountability & Financial Management MSc

Duration
12 MONTHS

Banking & Finance MSc

Duration
12 MONTHS

Digital Marketing MSc

Duration
12 MONTHS

Economics & Finance MSc

Duration
12 MONTHS

Executive MBA

Duration
12 MONTHS

Finance (Asset Pricing) MSc

Duration
12 MONTHS

Finance (Corporate Finance) MSc

Duration
12 MONTHS

Human Resource Management & Organisational Analysis MSc

Duration
12 MONTHS

International Management MSc

Duration
12 MONTHS

Management & Technological Change MSc

Duration
12 MONTHS

MedTech Innovation & Entrepreneurship MSc

Duration
12 MONTHS

MSc Strategic Marketing

Duration
12 MONTHS

MSc Finance Analytics

Duration
12 MONTHS

MSc Management (ESG)

Duration
12 MONTHS

Public Policy & Management MSc

Duration
12 MONTHS

Strategic Entrepreneurship & Innovation MSc

Duration
12 MONTHS
View All

Explore similar International Marketing MSc programs

Strathclyde Business School - Business School

MSc International Marketing

Duration
MONTHS
ESCE International Business School - Business School

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University of Southampton - India - Business School

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Frequently Asked Questions

Get all your questions answered about International Marketing MSc by Kings Business School

The programme develops your understanding of global marketing strategy, consumer behaviour across cultures, brand management, and digital & sustainable marketing in an international context
No prior marketing degree is always required: many programmes welcome applicants from a broad range of undergraduate disciplines as long as you have the motivation to succeed in marketing.
You usually need: A recognised bachelor’s degree (often second class or equivalent) For non-native English speakers: an English language qualification (e.g., IELTS) Sometimes relevant work experience or evidence of motivation may help.
Typically the full-time duration is 1 year in the UK (12 months) for in-person delivery.
Assessment formats often include case studies, group projects, essays, exams, a major independent project/dissertation, and sometimes simulated marketing campaigns or live client work.

Contact us

For any queries, please feel free to reach out to us!

email
Email

marketing-pg@kcl.ac.uk

call
Phone

+44 20 7836 5454