Michigan State University - Eli Broad College of Business

Master's in Marketing Research and Analytics

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What makes MSU Broad's
Master's in Marketing Research and Analytics Different!

Strong Industry Partnerships

The program maintains active partnerships with leading market research firms including M/A/R/C Research, Ducker Worldwide, Nielsen, Kantar, and Ipsos. These partnerships translate into sponsored industry projects, guest lectures, internship opportunities, and direct recruiting pipelines — giving students hands-on exposure to real client work and immediate employment connections before graduation.

Integrated Marketing Analytics and Data Science Skills

The curriculum goes beyond traditional market research to cover modern marketing analytics, predictive modeling, customer segmentation, A/B testing, digital attribution, and data visualization. Students gain hands-on experience with industry-standard tools (SPSS, SAS, R, Python, Tableau) — positioning graduates for the data-driven, tech-enabled future of marketing research rather than the survey-centric past of the field.

Format Flexibility — On-Campus or 100% Online

The program offers unmatched flexibility: full-time on-campus (12 months), full-time online (12 months), or part-time online (20 months). All formats share the same courses, same professors, and same curriculum — so students can choose based on visa status, work commitments, or geographic preference without compromising on program quality. Indian students seeking F1 visa sponsorship typically choose the on-campus format.

Industry-Aligned Curriculum

The curriculum integrates three competencies essential to modern marketing research: statistical acumen (quantitative methods, data analytics, predictive modeling), business and marketing strategy (brand positioning, consumer behavior, market segmentation), and storytelling skills (translating data into actionable insights for executive decision-making). This combination makes graduates uniquely valuable — able to both conduct rigorous research and communicate findings to business stakeholders, a skill set in high demand at marketing research firms and corporate insights teams.

Flexible Electives for Career Specialization

While the lock-step cohort ensures strong foundational learning, students can tailor their degree through elective options that align with specific career paths — consumer insights, brand strategy, digital marketing analytics, B2B marketing research, or quantitative analytics consulting. This specialization flexibility lets students position themselves competitively for niche roles while maintaining the comprehensive market research foundation.

Know More about the MSU Broad Master's in Marketing Research and Analytics Program

Michigan State University's Eli Broad College of Business offers a STEM-certified Master of Science in Marketing Research and Analytics (MSMRA) program, ranked #1 globally. This 30-credit program, available in 12-month full-time or 20-month online formats, develops expertise in marketing research, consumer insights, and analytics through a comprehensive, cohort-based curriculum. ..... Read More

Duration

12 Months

Where do graduates of MSU Broad's Master's in Marketing Research and Analytics program land? Discover More!

Median Earnings after Graduation

USD 80,000 /- year

Graduation Rate

95.00 %

Recruiters

Nielsen Kantar Ipsos M/A/R/C Research Ducker Worldwide General Motors Ford Motor Company PepsiCo Procter & Gamble (P&G) Kellogg's

Prospective Job Roles

Market Research Analyst Consumer Insights Analyst Marketing Analytics Manager Brand Research Manager Research Consultant Senior Research Analyst Customer Experience Researcher Product Research Analyst Data Analyst Insights Strategy Manager

Eligibility Criteria for MSU Broad's Master's in Marketing Research and Analytics in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

USD 39500/- PER YEAR

Application Fee

USD 50/-

Scholarship Opportunities upto

USD 6 Million

Upcoming MSU Broad Events

We will be back Soon with Upcoming Events

On Demand Events

img-blur-shadow

Unlocking Funding Opportunities for Pursuing an MBA in the US

Smart Pathways to Finance Your MBA Journey
Register to access the video
img-blur-shadow

Breaking Into Consulting: Leverage Your MBA with Proven Strategies

Mastering the Path to Consulting Success: Unlocking the Power of Your MBA with Actionable Strategies
Register to access the video
img-blur-shadow

Unlocking Funding Opportunities for Pursuing an MBA in the US

Insights from the Director of Admissions at Broad College of Business, Michigan State University
Register to access the video

What makes MSU Broad's
Master's in Marketing Research and Analytics Different!

Strong Industry Partnerships

The program maintains active partnerships with leading market research firms including M/A/R/C Research, Ducker Worldwide, Nielsen, Kantar, and Ipsos. These partnerships translate into sponsored industry projects, guest lectures, internship opportunities, and direct recruiting pipelines — giving students hands-on exposure to real client work and immediate employment connections before graduation.

Integrated Marketing Analytics and Data Science Skills

The curriculum goes beyond traditional market research to cover modern marketing analytics, predictive modeling, customer segmentation, A/B testing, digital attribution, and data visualization. Students gain hands-on experience with industry-standard tools (SPSS, SAS, R, Python, Tableau) — positioning graduates for the data-driven, tech-enabled future of marketing research rather than the survey-centric past of the field.

Format Flexibility — On-Campus or 100% Online

The program offers unmatched flexibility: full-time on-campus (12 months), full-time online (12 months), or part-time online (20 months). All formats share the same courses, same professors, and same curriculum — so students can choose based on visa status, work commitments, or geographic preference without compromising on program quality. Indian students seeking F1 visa sponsorship typically choose the on-campus format.

Industry-Aligned Curriculum

The curriculum integrates three competencies essential to modern marketing research: statistical acumen (quantitative methods, data analytics, predictive modeling), business and marketing strategy (brand positioning, consumer behavior, market segmentation), and storytelling skills (translating data into actionable insights for executive decision-making). This combination makes graduates uniquely valuable — able to both conduct rigorous research and communicate findings to business stakeholders, a skill set in high demand at marketing research firms and corporate insights teams.

Flexible Electives for Career Specialization

While the lock-step cohort ensures strong foundational learning, students can tailor their degree through elective options that align with specific career paths — consumer insights, brand strategy, digital marketing analytics, B2B marketing research, or quantitative analytics consulting. This specialization flexibility lets students position themselves competitively for niche roles while maintaining the comprehensive market research foundation.

Know More about the MSU Broad Master's in Marketing Research and Analytics Program

Michigan State University's Eli Broad College of Business offers a STEM-certified Master of Science in Marketing Research and Analytics (MSMRA) program, ranked #1 globally. This 30-credit program, available in 12-month full-time or 20-month online formats, develops expertise in marketing research, consumer insights, and analytics through a comprehensive, cohort-based curriculum. ..... Read More

Duration

12 Months

Where do graduates of MSU Broad's Master's in Marketing Research and Analytics program land? Discover More!

Median Earnings after Graduation

USD 80,000 /- year

Graduation Rate

95.00 %

Recruiters

Nielsen Kantar Ipsos M/A/R/C Research Ducker Worldwide General Motors Ford Motor Company PepsiCo Procter & Gamble (P&G) Kellogg's

Prospective Job Roles

Market Research Analyst Consumer Insights Analyst Marketing Analytics Manager Brand Research Manager Research Consultant Senior Research Analyst Customer Experience Researcher Product Research Analyst Data Analyst Insights Strategy Manager

Eligibility Criteria for MSU Broad's Master's in Marketing Research and Analytics in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

USD 39500/- PER YEAR

Application Fee

USD 50/-

Scholarship Opportunities upto

USD 6 Million

Upcoming MSU Broad Events

We will be back Soon with Upcoming Events

On Demand Events

img-blur-shadow

Unlocking Funding Opportunities for Pursuing an MBA in the US

Smart Pathways to Finance Your MBA Journey
Register to access the video
img-blur-shadow

Breaking Into Consulting: Leverage Your MBA with Proven Strategies

Mastering the Path to Consulting Success: Unlocking the Power of Your MBA with Actionable Strategies
Register to access the video
img-blur-shadow

Unlocking Funding Opportunities for Pursuing an MBA in the US

Insights from the Director of Admissions at Broad College of Business, Michigan State University
Register to access the video

Explore other MSU Broad programs

Full-Time MBA

Duration
21 MONTHS

Master of Science in Supply Chain Management

Duration
12 MONTHS

Master's in Accounting

Duration
12 MONTHS

Master's in Business Data Science & Analytics

Duration
12 MONTHS

Master's in Finance

Duration
12 MONTHS

Master's in Financial Planning & Wealth Management

Duration
8 MONTHS

STEM MBA

Duration
21 MONTHS
View All

Frequently Asked Questions

Get all your questions answered about Master's in Marketing Research and Analytics by MSU Broad

Yes, the M.S. in Marketing Research & Analytics is STEM-designated, giving international students up to 36 months of Optional Practical Training (OPT) in the U.S. — 12 months of regular OPT plus a 24-month STEM extension. This extended work authorization significantly improves H-1B lottery odds across multiple cycles, making it one of Broad's strongest programs for Indian students targeting U.S. careers in marketing research, consumer insights, and analytics consulting.
The program is a 34-credit "lock-step" cohort program with three format options: full-time on-campus (12 months) in East Lansing, full-time online (12 months), or part-time online (20 months). All formats feature the same courses, same faculty, and same curriculum. International students seeking F1 visa sponsorship typically enroll in the on-campus format. The lock-step structure means all students take classes together in a predetermined sequence, creating strong peer networks and consistent learning progression.
Applicants need: a bachelor's degree (any major — not just marketing or business) from an accredited institution with a strong academic record, a completed application with resume, personal statement, and letters of recommendation. Non-native English speakers need TOEFL, IELTS, or Duolingo scores. Work experience is not required — the program admits both recent graduates and working professionals. GMAT/GRE is generally optional or waived for strong candidates.
Tuition varies by format. The full-time on-campus option is approximately $40,000–$48,000 for the 12-month program; online formats may vary slightly. Living costs in East Lansing add roughly $18,000/year.
Yes, we offer 12 months full-time online or 20 months part-time online.

Contact us

For any queries, please feel free to reach out to us!

email
Email

msmr@broad.msu.edu

call
Phone

+(517) 355-6397