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Executive Master in Strategic Marketing and Communication (Part-time)

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What makes IE Business's
Executive Master in Strategic Marketing and Communication (Part-time) Different!

360-Degree Marketing & Communication Vision

Gain a comprehensive understanding of branding, marketing, communication, and reputation management to drive business growth.

Blended Learning Format

Flexible combination of online lessons and intensive face-to-face sessions allowing professionals to balance work and study.

Led by Industry Experts

Learn from top marketing and communication professionals who bring current industry insights and practices.

Hands-On, Practical Approach

Apply knowledge through real-world case studies, projects, and simulations designed for strategic marketing challenges.

Advanced Digital Marketing Tools

Master the latest marketing technologies, digital analytics, programmatic advertising, and data-driven decision making.

Know More about the IE Business Executive Master in Strategic Marketing and Communication (Part-time) Program

The IE Business School Executive Master in Strategic Marketing and Communication is a 15-month, part-time, blended program designed for working professionals to elevate their marketing expertise. It combines online learning with face-to-face sessions in Madrid, focusing on digital strategy, branding, and leadership. The program emphasizes a 360-degree approach to modern marketing, including AI, consumer behavior, and sustainability, preparing students to lead in a fast-paced digital landscape. ..... Read More

Duration

15 Months

Where do graduates of IE Business's Executive Master in Strategic Marketing and Communication (Part-time) program land? Discover More!

Median Earnings after Graduation

EUR 120,000 /- year

Graduation Rate

90.00 %

Recruiters

Accenture Nike Amazon Procter & Gamble (P&G) PwC L’Oréal Uber UNESCO Good Rebels BCG (Boston Consulting Group) McKinsey & Company Deloitte Google Pfizer Flex

Prospective Job Roles

Brand Manager Communication Director Marketing Manager Marketing Communication Advisor Crisis Communication and Reputation Manager CSR and Social Impact Manager Risk and Crisis Communications Manager Corporate Communication Consultant Innovation and Marketing Consultant Global Reputation Manager Visual Merchandising Manager Sustainability Marketing Specialist Digital Marketing Strategist Public Relations Manager Social Media Manager

Eligibility Criteria for IE Business's Executive Master in Strategic Marketing and Communication (Part-time) in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

EUR 35200/- PER YEAR

Application Fee

EUR 150/-

Scholarship Opportunities upto

USD 6 Million

Upcoming IE Business Events

We will be back Soon with Upcoming Events

What makes IE Business's
Executive Master in Strategic Marketing and Communication (Part-time) Different!

360-Degree Marketing & Communication Vision

Gain a comprehensive understanding of branding, marketing, communication, and reputation management to drive business growth.

Blended Learning Format

Flexible combination of online lessons and intensive face-to-face sessions allowing professionals to balance work and study.

Led by Industry Experts

Learn from top marketing and communication professionals who bring current industry insights and practices.

Hands-On, Practical Approach

Apply knowledge through real-world case studies, projects, and simulations designed for strategic marketing challenges.

Advanced Digital Marketing Tools

Master the latest marketing technologies, digital analytics, programmatic advertising, and data-driven decision making.

Know More about the IE Business Executive Master in Strategic Marketing and Communication (Part-time) Program

The IE Business School Executive Master in Strategic Marketing and Communication is a 15-month, part-time, blended program designed for working professionals to elevate their marketing expertise. It combines online learning with face-to-face sessions in Madrid, focusing on digital strategy, branding, and leadership. The program emphasizes a 360-degree approach to modern marketing, including AI, consumer behavior, and sustainability, preparing students to lead in a fast-paced digital landscape. ..... Read More

Duration

15 Months

Where do graduates of IE Business's Executive Master in Strategic Marketing and Communication (Part-time) program land? Discover More!

Median Earnings after Graduation

EUR 120,000 /- year

Graduation Rate

90.00 %

Recruiters

Accenture Nike Amazon Procter & Gamble (P&G) PwC L’Oréal Uber UNESCO Good Rebels BCG (Boston Consulting Group) McKinsey & Company Deloitte Google Pfizer Flex

Prospective Job Roles

Brand Manager Communication Director Marketing Manager Marketing Communication Advisor Crisis Communication and Reputation Manager CSR and Social Impact Manager Risk and Crisis Communications Manager Corporate Communication Consultant Innovation and Marketing Consultant Global Reputation Manager Visual Merchandising Manager Sustainability Marketing Specialist Digital Marketing Strategist Public Relations Manager Social Media Manager

Eligibility Criteria for IE Business's Executive Master in Strategic Marketing and Communication (Part-time) in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

EUR 35200/- PER YEAR

Application Fee

EUR 150/-

Scholarship Opportunities upto

USD 6 Million

Upcoming IE Business Events

We will be back Soon with Upcoming Events

Explore other IE Business programs

Executive MBA (Part-time)

Duration
16 MONTHS

Global Online MBA (Part-time)

Duration
17 MONTHS

International MBA

Duration
11 MONTHS

Master in Creative Direction, Content & Branding

Duration
10 MONTHS

Master in Customer Experience & Innovation

Duration
10 MONTHS

Master in Digital Business & Innovation

Duration
11 MONTHS

Master in Digital Marketing

Duration
10 MONTHS

Master in Finance

Duration
10 MONTHS

Master in Management

Duration
15 MONTHS

Master in Management & Strategy

Duration
15 MONTHS

Master in Market Research & Consumer Behavior

Duration
10 MONTHS

Master in Strategic Marketing and Communication

Duration
10 MONTHS

Master in Sustainability & Business Transformation

Duration
12 MONTHS
View All

Frequently Asked Questions

Get all your questions answered about Executive Master in Strategic Marketing and Communication (Part-time) by IE Business

The Executive Master in Strategic Marketing and Communication is delivered in a blended format, combining online lessons with face-to-face sessions, typically completed in 10 months. This allows professionals to continue working while studying.
The program is aimed at marketing and communication professionals, brand managers, and strategic thinkers seeking to deepen their digital and strategic marketing skills.
Students gain expertise in integrated marketing, brand management, reputation management, CSR, digital marketing, communication strategies, and data-driven decision-making.
The curriculum is highly practical, featuring real-world case studies, hands-on projects, and a final group consulting project for an existing company.
The blended learning format enables participants to manage their professional responsibilities alongside intensive learning periods, with scheduled online sessions and compressed on-campus modules.

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