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Master in Market Research & Consumer Behavior

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What makes IE Business's
Master in Market Research & Consumer Behavior Different!

Deep Consumer Insights

Understand consumer psychology and motivations through advanced quantitative and qualitative research techniques.

Integration of Business, Marketing, and Data Analytics

Blends core business strategy with marketing and analytics to develop actionable market research insights.

Hands-On Consulting Projects

Work on real-world projects with companies like Nielsen and Kantar to solve market research challenges.

Cutting-Edge Research Methods

Learn innovative techniques including neuromarketing, ethnography, behavioral economics, and AI-powered analytics

Comprehensive Curriculum

Covers pillars such as Consumer Insights, Marketing Strategy, Analytics, Psychology, and Professional Skills.

Know More about the IE Business Master in Market Research & Consumer Behavior Program

The Master in Market Research & Consumer Behavior is an innovative program designed to delve into neuromarketing—the consumer psyche—uncovering and interpreting the motivations behind their behaviors. This program integrates business, marketing, data analytics and consumer behavior studies to empower you to obtain deep insights through both quantitative and qualitative market research. At the same time, you’ll learn to develop informed business strategies and actionable plans that meet and anticipate current and future market demands. ..... Read More

Duration

10 Months

Where do graduates of IE Business's Master in Market Research & Consumer Behavior program land? Discover More!

Median Earnings after Graduation

EUR 54,670 /- year

Graduation Rate

80.00 %

Recruiters

Nielsen Kantar Ipsos Accenture Deloitte PwC EY (Ernst & Young) Amazon Google Microsoft Procter & Gamble (P&G) Unilever Nestlé McKinsey & Company

Prospective Job Roles

Market Research Analyst Consumer Insights Specialist Data Analyst Brand Strategist Product Manager Marketing Analyst Digital Marketing Analyst Customer Experience Manager Marketing Consultant Behavioral Data Scientist Marketing Research Consultant Customer Insights Manager Strategic Planner Marketing Data Scientist Business Analyst

Eligibility Criteria for IE Business's Master in Market Research & Consumer Behavior in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

EUR 37200/- PER YEAR

Application Fee

EUR 150/-

Scholarship Opportunities upto

USD 6 Million

Upcoming IE Business Events

We will be back Soon with Upcoming Events

What makes IE Business's
Master in Market Research & Consumer Behavior Different!

Deep Consumer Insights

Understand consumer psychology and motivations through advanced quantitative and qualitative research techniques.

Integration of Business, Marketing, and Data Analytics

Blends core business strategy with marketing and analytics to develop actionable market research insights.

Hands-On Consulting Projects

Work on real-world projects with companies like Nielsen and Kantar to solve market research challenges.

Cutting-Edge Research Methods

Learn innovative techniques including neuromarketing, ethnography, behavioral economics, and AI-powered analytics

Comprehensive Curriculum

Covers pillars such as Consumer Insights, Marketing Strategy, Analytics, Psychology, and Professional Skills.

Know More about the IE Business Master in Market Research & Consumer Behavior Program

The Master in Market Research & Consumer Behavior is an innovative program designed to delve into neuromarketing—the consumer psyche—uncovering and interpreting the motivations behind their behaviors. This program integrates business, marketing, data analytics and consumer behavior studies to empower you to obtain deep insights through both quantitative and qualitative market research. At the same time, you’ll learn to develop informed business strategies and actionable plans that meet and anticipate current and future market demands. ..... Read More

Duration

10 Months

Where do graduates of IE Business's Master in Market Research & Consumer Behavior program land? Discover More!

Median Earnings after Graduation

EUR 54,670 /- year

Graduation Rate

80.00 %

Recruiters

Nielsen Kantar Ipsos Accenture Deloitte PwC EY (Ernst & Young) Amazon Google Microsoft Procter & Gamble (P&G) Unilever Nestlé McKinsey & Company

Prospective Job Roles

Market Research Analyst Consumer Insights Specialist Data Analyst Brand Strategist Product Manager Marketing Analyst Digital Marketing Analyst Customer Experience Manager Marketing Consultant Behavioral Data Scientist Marketing Research Consultant Customer Insights Manager Strategic Planner Marketing Data Scientist Business Analyst

Eligibility Criteria for IE Business's Master in Market Research & Consumer Behavior in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

EUR 37200/- PER YEAR

Application Fee

EUR 150/-

Scholarship Opportunities upto

USD 6 Million

Upcoming IE Business Events

We will be back Soon with Upcoming Events

Explore other IE Business programs

Executive Master in Strategic Marketing and Communication (Part-time)

Duration
15 MONTHS

Executive MBA (Part-time)

Duration
16 MONTHS

Global Online MBA (Part-time)

Duration
17 MONTHS

International MBA

Duration
11 MONTHS

Master in Creative Direction, Content & Branding

Duration
10 MONTHS

Master in Customer Experience & Innovation

Duration
10 MONTHS

Master in Digital Business & Innovation

Duration
11 MONTHS

Master in Digital Marketing

Duration
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Master in Finance

Duration
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Master in Management

Duration
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Master in Management & Strategy

Duration
15 MONTHS

Master in Strategic Marketing and Communication

Duration
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Master in Sustainability & Business Transformation

Duration
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Frequently Asked Questions

Get all your questions answered about Master in Market Research & Consumer Behavior by IE Business

If you’re motivated by consumer behavior, neuromarketing, psychology and the data analytics side of market research, and want to gain an in-depth understanding of consumer needs, the Master in Market Research & Consumer Behavior could be a great choice for you.
The Master in Market Research & Consumer Behavior covers a range of areas, including consumer psychology, insights, analytics and marketing intelligence. You’ll learn to use consumer insights to drive impactful business decisions, tackle the qualitative and quantitative tools and techniques needed to gather data, and use that data to understand markets and consumers. Using ethnography, neuromarketing, surveys, observational methods and other behavioral concepts, you’ll discover why consumers don’t always make rational decisions. On top of that, you’ll develop the communication skills necessary for today’s workplace by working in teams on real-world projects.
The Master in Market Research & Consumer Behavior is a full-time, 10-month program, delivered in person in the heart of Madrid’s bustling business hub.
This is an intense full-time program with classes from Monday to Friday in our Maria de Molina Campus. You can expect aproximately 3 or 4 hours of classes per day, which may be scheduled in the morning or the afternoon. In addition, you will also be required to complete individual and team work, for which we recommend spending around 2 hours per day. We don't recommend that you work while you study this program.
Most of our students have between 0 and 5 years’ professional experience and come from a variety of academic backgrounds including psycology, social sciences, economics, business and the humanities. 80% are international students, with 40 nationalities represented in class.

Contact us

For any queries, please feel free to reach out to us!

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Email

grad.admissions@ie.edu

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Phone

+34 915 689 610