IE University - IE Business School

Master in Strategic Marketing and Communication

Speak To a Counsellor
Apply for Scholarships

Explore other IE Business programs

Executive Master in Strategic Marketing and Communication (Part-time)

Duration
15 MONTHS

Executive MBA (Part-time)

Duration
16 MONTHS

Global Online MBA (Part-time)

Duration
17 MONTHS

International MBA

Duration
11 MONTHS

Master in Creative Direction, Content & Branding

Duration
10 MONTHS

Master in Customer Experience & Innovation

Duration
10 MONTHS

Master in Digital Business & Innovation

Duration
11 MONTHS

Master in Digital Marketing

Duration
10 MONTHS

Master in Finance

Duration
10 MONTHS

Master in Management

Duration
15 MONTHS

Master in Management & Strategy

Duration
15 MONTHS

Master in Market Research & Consumer Behavior

Duration
10 MONTHS

Master in Sustainability & Business Transformation

Duration
12 MONTHS
View All

Explore similar Master in Strategic Marketing and Communication programs

IE University NYC - IE Business School

Master in Strategic Marketing and Communications

Duration
MONTHS
University of Macerata - IE Business School

Master in Digital Marketing and Communication

Duration
MONTHS
University of Salento - IE Business School

Master in Digital Marketing and Communication

Duration
MONTHS

What makes IE Business's
Master in Strategic Marketing and Communication Different!

Strategic Marketing and Communication Integration

Combines marketing expertise with advanced communication strategies to create unified brand and customer engagement plans.

Real-World, Project-Based Learning

Hands-on projects with real companies allow students to implement strategic marketing and communication solutions in practical settings.

Multichannel Marketing Focus

Covers integrated marketing approaches across digital, social media, traditional, and emerging platforms, preparing students for omni-channel management.

Innovation and Creativity Emphasis

Encourages innovation in branding, content, and communication campaigns with creativity workshops and case studies from leading brands.

Expert Faculty and Industry Insights

Learn from professors and industry leaders with extensive marketing and communication experience influencing global brands.

Know More about the IE Business Master in Strategic Marketing and Communication Program

The IE Business School Executive Master in Strategic Marketing and Communication is a 10-to-15-month, blended part-time program designed for professionals to gain a 360º view of modern marketing. It combines online learning with in-person sessions in Madrid, focusing on strategic brand management, digital transformation, and leadership in a fast-paced digital era. ..... Read More

Duration

10 Months

Where do graduates of IE Business's Master in Strategic Marketing and Communication program land? Discover More!

Median Earnings after Graduation

EUR 110,000 /- year

Graduation Rate

86.00 %

Recruiters

Accenture Nike Amazon Procter & Gamble (P&G) Google Diageo Financial Times Ipsos L’Oreal Deloitte Microsoft Samsung Unilever IBM Philips

Prospective Job Roles

Brand Manager Marketing Manager Communication Manager Digital Marketing Specialist Product Manager Market Research Analyst Content Strategist Social Media Manager Advertising Manager Public Relations Specialist Media Planner Customer Insights Analyst Marketing Consultant Event Marketing Manager Corporate Communication Officer

Eligibility Criteria for IE Business's Master in Strategic Marketing and Communication in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

EUR 37200/- PER YEAR

Application Fee

EUR 150/-

Scholarship Opportunities upto

USD 6 Million

Upcoming IE Business Events

We will be back Soon with Upcoming Events

What makes IE Business's
Master in Strategic Marketing and Communication Different!

Strategic Marketing and Communication Integration

Combines marketing expertise with advanced communication strategies to create unified brand and customer engagement plans.

Real-World, Project-Based Learning

Hands-on projects with real companies allow students to implement strategic marketing and communication solutions in practical settings.

Multichannel Marketing Focus

Covers integrated marketing approaches across digital, social media, traditional, and emerging platforms, preparing students for omni-channel management.

Innovation and Creativity Emphasis

Encourages innovation in branding, content, and communication campaigns with creativity workshops and case studies from leading brands.

Expert Faculty and Industry Insights

Learn from professors and industry leaders with extensive marketing and communication experience influencing global brands.

Know More about the IE Business Master in Strategic Marketing and Communication Program

The IE Business School Executive Master in Strategic Marketing and Communication is a 10-to-15-month, blended part-time program designed for professionals to gain a 360º view of modern marketing. It combines online learning with in-person sessions in Madrid, focusing on strategic brand management, digital transformation, and leadership in a fast-paced digital era. ..... Read More

Duration

10 Months

Where do graduates of IE Business's Master in Strategic Marketing and Communication program land? Discover More!

Median Earnings after Graduation

EUR 110,000 /- year

Graduation Rate

86.00 %

Recruiters

Accenture Nike Amazon Procter & Gamble (P&G) Google Diageo Financial Times Ipsos L’Oreal Deloitte Microsoft Samsung Unilever IBM Philips

Prospective Job Roles

Brand Manager Marketing Manager Communication Manager Digital Marketing Specialist Product Manager Market Research Analyst Content Strategist Social Media Manager Advertising Manager Public Relations Specialist Media Planner Customer Insights Analyst Marketing Consultant Event Marketing Manager Corporate Communication Officer

Eligibility Criteria for IE Business's Master in Strategic Marketing and Communication in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

EUR 37200/- PER YEAR

Application Fee

EUR 150/-

Scholarship Opportunities upto

USD 6 Million

Upcoming IE Business Events

We will be back Soon with Upcoming Events

Explore other IE Business programs

Executive Master in Strategic Marketing and Communication (Part-time)

Duration
15 MONTHS

Executive MBA (Part-time)

Duration
16 MONTHS

Global Online MBA (Part-time)

Duration
17 MONTHS

International MBA

Duration
11 MONTHS

Master in Creative Direction, Content & Branding

Duration
10 MONTHS

Master in Customer Experience & Innovation

Duration
10 MONTHS

Master in Digital Business & Innovation

Duration
11 MONTHS

Master in Digital Marketing

Duration
10 MONTHS

Master in Finance

Duration
10 MONTHS

Master in Management

Duration
15 MONTHS

Master in Management & Strategy

Duration
15 MONTHS

Master in Market Research & Consumer Behavior

Duration
10 MONTHS

Master in Sustainability & Business Transformation

Duration
12 MONTHS
View All

Explore similar Master in Strategic Marketing and Communication programs

IE University NYC - IE Business School

Master in Strategic Marketing and Communications

Duration
MONTHS
University of Macerata - IE Business School

Master in Digital Marketing and Communication

Duration
MONTHS
University of Salento - IE Business School

Master in Digital Marketing and Communication

Duration
MONTHS

Frequently Asked Questions

Get all your questions answered about Master in Strategic Marketing and Communication by IE Business

The program is ideal for MARCOM professionals with at least three years of job experience and a strategic business mindset, who are looking to gain a 360-degree vision of communication, management and digital strategies to drive business growth without putting their career on hold.
Yes, the Executive Master in Strategic Marketing & Communication is delivered entirely in English.
This 15-month program adopts a blended format, meaning it features both synchronous and asynchronous online learning and three face-to-face residential periods in Madrid, two of which are mandatory.
The Executive Master in Strategic Marketing & Communication stands out for its highly practical, hands-on approach and delivery by sector-leading professionals in the field. Additionally, the blended format allows you to keep up with your professional responsibilities while you upskill and build a global network through the IE Community. Extensive career resources will prepare you for professional growth, expand your leadership skills and put you in direct contact with thought leaders and top employers through our collaborative partnerships. In fact, your final project will be a real consulting challenge for some of these leading companies. Optional industry certifications add even greater value to your resume, and you can build your own project in our Venture Lab
The online forums are open from Monday to Thursday each week. During these days, you can engage with fellow students and instructors, post questions, participate in discussions, and access shared resources. The forums are designed to enhance learning and provide a platform for continuous academic interaction.

Contact us

For any queries, please feel free to reach out to us!

email
Email

grad.admissions@ie.edu

call
Phone

+34 915 689 610