University of Pittsburgh - School of Business

MS in Marketing Science and Business Analytics

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What makes Pittsburgh - Katz's
MS in Marketing Science and Business Analytics Different!

STEM Designation + 36-Month OPT

The program is STEM-designated, giving international F-1 students 12 months of standard OPT plus a 24-month STEM extension — a total of 36 months in the US job market and three H-1B lottery attempts. This is especially rare for marketing programs, which are usually classified as non-STEM business degrees.

17-Month Format with Summer Internship Window

The Katz MS in Marketing Science and Business Analytics program requires at least three terms of study to complete the minimum 39.0 credits, including a 1.5 credit Experienced-Based Learning course. Students who begin full-time studies in August may complete within 17 months for December graduation. The three-term structure (Fall, Spring, Fall) builds in a summer window for an internship — critical for converting to full-time offers at consumer brands, marketing agencies, and tech companies.

Data-Science-Meets-Marketing Curriculum

The STEM-designated MS in Marketing Science and Business Analytics program prepares students for an increasingly data-driven, analytics-focused marketing career, offering a broad introduction to digital marketing, social media, marketing strategy alongside in-depth study of business analytics in data mining, database management, data programming, and other forms of advanced data analysis.Graduates are positioned for hybrid roles at the intersection of marketing and data science — marketing analyst, customer insights analyst, digital marketing manager, growth analyst, and CRM analyst positions that traditional marketing grads can't fill.

Experience-Based Learning with Real Clients

Through experience-based learning, real-world business partnerships, and cutting-edge tools, you'll develop the expertise to create data-driven marketing strategies that make an impact.The program includes a mandatory Experience-Based Learning course where students work on live projects with real companies — building a tangible portfolio of marketing analytics case studies to showcase in interviews.

Strong Alignment with High-Growth Marketing Roles

The curriculum directly maps to the fastest-growing roles in marketing today: digital marketing analytics, customer data platforms (CDPs), CRM/marketing automation (Salesforce, HubSpot), attribution modeling, and social media analytics. Pittsburgh's corporate ecosystem — PNC, Dick's Sporting Goods, Kraft Heinz, American Eagle Outfitters, and Giant Eagle — all have major marketing analytics teams that recruit from Katz. The program also pipelines well into tech companies hiring for growth, product marketing, and customer analytics roles.

Know More about the Pittsburgh - Katz MS in Marketing Science and Business Analytics Program

Students in the MS in Marketing Science and Business Analytics program develop an in-depth understanding of consumer behavior through the study of customer insights, research techniques, digital marketing, and social media marketing while gaining advanced data analysis and decision-making techniques and skills. ..... Read More

Duration

17 Months

Where do graduates of Pittsburgh - Katz's MS in Marketing Science and Business Analytics program land? Discover More!

Median Earnings after Graduation

USD 63,756 /- year

Graduation Rate

90.00 %

Recruiters

Kraft Heinz American Eagle Outfitters PNC Financial Services Group Giant Eagle Deloitte Digital Amazon Procter & Gamble

Prospective Job Roles

Marketing Analyst Digital Marketing Analyst Customer Insights Analyst CRM Analyst Assistant Brand Manager Growth Marketing Analyst Marketing Research Analyst Product Marketing Analyst Social Media Analyst E-commerce Analyst

Eligibility Criteria for Pittsburgh - Katz's MS in Marketing Science and Business Analytics in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

USD 54000/- PER YEAR

Application Fee

USD 50/-

Scholarship Opportunities upto

USD 6 Million

Upcoming Pittsburgh - Katz Events

We will be back Soon with Upcoming Events

On Demand Events

img-blur-shadow

AI in Action: How Business Education is Evolving

Where Academic Learning Meets Career Success
Register to access the video
img-blur-shadow

From Classroom to Career: How Pitt Business Prepares You for What’s Next

Where Academic Learning Meets Career Success
Register to access the video
img-blur-shadow

Katz Success Stories: MBA Alumni Panel

How Katz MBA Alumni Are Shaping Careers and Driving Impact
Register to access the video
img-blur-shadow

Bridging Opportunities: Exploring Pittsburgh, Admissions, and Career Support at the Katz Graduate School of Business in Tech and Healthcare

Connecting Ambitions to Impact: Katz Graduate School of Business' Role in Shaping Careers in Tech and Healthcare
Register to access the video

What makes Pittsburgh - Katz's
MS in Marketing Science and Business Analytics Different!

STEM Designation + 36-Month OPT

The program is STEM-designated, giving international F-1 students 12 months of standard OPT plus a 24-month STEM extension — a total of 36 months in the US job market and three H-1B lottery attempts. This is especially rare for marketing programs, which are usually classified as non-STEM business degrees.

17-Month Format with Summer Internship Window

The Katz MS in Marketing Science and Business Analytics program requires at least three terms of study to complete the minimum 39.0 credits, including a 1.5 credit Experienced-Based Learning course. Students who begin full-time studies in August may complete within 17 months for December graduation. The three-term structure (Fall, Spring, Fall) builds in a summer window for an internship — critical for converting to full-time offers at consumer brands, marketing agencies, and tech companies.

Data-Science-Meets-Marketing Curriculum

The STEM-designated MS in Marketing Science and Business Analytics program prepares students for an increasingly data-driven, analytics-focused marketing career, offering a broad introduction to digital marketing, social media, marketing strategy alongside in-depth study of business analytics in data mining, database management, data programming, and other forms of advanced data analysis.Graduates are positioned for hybrid roles at the intersection of marketing and data science — marketing analyst, customer insights analyst, digital marketing manager, growth analyst, and CRM analyst positions that traditional marketing grads can't fill.

Experience-Based Learning with Real Clients

Through experience-based learning, real-world business partnerships, and cutting-edge tools, you'll develop the expertise to create data-driven marketing strategies that make an impact.The program includes a mandatory Experience-Based Learning course where students work on live projects with real companies — building a tangible portfolio of marketing analytics case studies to showcase in interviews.

Strong Alignment with High-Growth Marketing Roles

The curriculum directly maps to the fastest-growing roles in marketing today: digital marketing analytics, customer data platforms (CDPs), CRM/marketing automation (Salesforce, HubSpot), attribution modeling, and social media analytics. Pittsburgh's corporate ecosystem — PNC, Dick's Sporting Goods, Kraft Heinz, American Eagle Outfitters, and Giant Eagle — all have major marketing analytics teams that recruit from Katz. The program also pipelines well into tech companies hiring for growth, product marketing, and customer analytics roles.

Know More about the Pittsburgh - Katz MS in Marketing Science and Business Analytics Program

Students in the MS in Marketing Science and Business Analytics program develop an in-depth understanding of consumer behavior through the study of customer insights, research techniques, digital marketing, and social media marketing while gaining advanced data analysis and decision-making techniques and skills. ..... Read More

Duration

17 Months

Where do graduates of Pittsburgh - Katz's MS in Marketing Science and Business Analytics program land? Discover More!

Median Earnings after Graduation

USD 63,756 /- year

Graduation Rate

90.00 %

Recruiters

Kraft Heinz American Eagle Outfitters PNC Financial Services Group Giant Eagle Deloitte Digital Amazon Procter & Gamble

Prospective Job Roles

Marketing Analyst Digital Marketing Analyst Customer Insights Analyst CRM Analyst Assistant Brand Manager Growth Marketing Analyst Marketing Research Analyst Product Marketing Analyst Social Media Analyst E-commerce Analyst

Eligibility Criteria for Pittsburgh - Katz's MS in Marketing Science and Business Analytics in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

USD 54000/- PER YEAR

Application Fee

USD 50/-

Scholarship Opportunities upto

USD 6 Million

Upcoming Pittsburgh - Katz Events

We will be back Soon with Upcoming Events

On Demand Events

img-blur-shadow

AI in Action: How Business Education is Evolving

Where Academic Learning Meets Career Success
Register to access the video
img-blur-shadow

From Classroom to Career: How Pitt Business Prepares You for What’s Next

Where Academic Learning Meets Career Success
Register to access the video
img-blur-shadow

Katz Success Stories: MBA Alumni Panel

How Katz MBA Alumni Are Shaping Careers and Driving Impact
Register to access the video
img-blur-shadow

Bridging Opportunities: Exploring Pittsburgh, Admissions, and Career Support at the Katz Graduate School of Business in Tech and Healthcare

Connecting Ambitions to Impact: Katz Graduate School of Business' Role in Shaping Careers in Tech and Healthcare
Register to access the video

Explore other Pittsburgh - Katz programs

Accelerated MBA

Duration
12 MONTHS

Dual Degree MBA/MS

Duration
21 MONTHS

MBA with Business Analytics

Duration
21 MONTHS

MS Finance

Duration
9 MONTHS

MS in Accounting

Duration
9 MONTHS

MS in Accounting and Business Analytics

Duration
9 MONTHS

MS in Finance and Business Analytics

Duration
9 MONTHS

MS in Management and Business Analytics

Duration
17 MONTHS

MS in Supply Chain Management and Business Analytics

Duration
9 MONTHS

MS Management

Duration
9 MONTHS

MS Management Information Systems

Duration
9 MONTHS

MS Marketing Science

Duration
9 MONTHS

MS Supply Chain Management

Duration
9 MONTHS

MS Supply Chain Management and Industrial Engineering

Duration
9 MONTHS

Signature MBA

Duration
18 MONTHS
View All

Frequently Asked Questions

Get all your questions answered about MS in Marketing Science and Business Analytics by Pittsburgh - Katz

Yes. The STEM-designated MS in Marketing Science and Business Analytics program prepares students for an increasingly data-driven, analytics-focused marketing career.STEM designation gives international F-1 graduates access to a 36-month OPT (12 months standard + 24-month STEM extension) — three full years in the US job market and three H-1B lottery attempts. This is especially rare for marketing programs, which are usually classified as non-STEM, making Katz's STEM Marketing degree a significant advantage over peer programs at other schools.
No — the program welcomes students from diverse undergraduate backgrounds including engineering, STEM, liberal arts, economics, and social sciences. The curriculum includes foundational marketing content built into the degree, so you don't need prior coursework in marketing or business. This is particularly useful for Indian B.Tech, BCA, and engineering graduates looking to pivot into marketing analytics roles — the program's quantitative foundation makes it a natural transition.
No — Katz is test-optional across all programs. Katz utilizes a test-optional admissions process for all its programs. This means that all applicants have the option to submit GMAT or GRE scores in support of their application but are not required to do so.For international applicants, English proficiency is required: the admissions committee recommends 100+ on TOEFL, 7.0+ on IELTS, and 130+ on the Duolingo English Test. Minimum eligible scores are 80 on TOEFL (pre-1/20/26), 4.0 on the new TOEFL format (post-1/20/26), 6.5 on IELTS, and 120 on Duolingo.
The MS in Marketing Science is a 30-credit, 9-month, non-STEM program costing around $45,800, best suited for domestic students seeking fast-track marketing roles. The MS in Marketing Science and Business Analytics is a 39-credit, 17-month, STEM-designated program costing around $68,700, which qualifies international F-1 graduates for 36 months of OPT (versus 12 months for the non-STEM version) and includes a summer internship window. For international students — especially from India — the STEM version is almost always the right choice, since the extra OPT time and three H-1B lottery attempts far outweigh the higher tuition and longer duration.

Contact us

For any queries, please feel free to reach out to us!

email
Email

admissions@katz.pitt.edu

call
Phone

+12-648-1700