University of Pittsburgh - School of Business

MS Marketing Science

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What makes Pittsburgh - Katz's
MS Marketing Science Different!

Fast 9-Month Completion

The Katz MS in Marketing Science program requires at least two terms of study to complete the minimum 30 credits. Students who begin full-time studies in August may complete within nine months for April graduation. Part-time students may complete within two years.This makes it one of the fastest marketing master's programs in the US — ideal for students who want to enter or re-enter the workforce quickly with specialized marketing credentials.

Access to the Katz Center for Branding

You'll have access to research opportunities and industry connections through the Katz Center for Branding, a leading research center for branding and digital marketing.This dedicated research center hosts industry speaker events, branding research projects, and alumni networking opportunities — giving students direct exposure to CMOs, brand managers, and marketing executives from Fortune 500 companies that pure classroom-based programs can't match.

Core Marketing + Digital and Social Media Focus

The program's nine required core courses combined with 7.5 credits of marketing electives cover consumer behavior, marketing research, digital marketing, social media marketing, brand management, and pricing strategy. This positions graduates for traditional marketing roles (brand management, product marketing, marketing research) as well as modern digital roles (SEO/SEM, social media management, content marketing) that agencies and CPG companies actively recruit for.

Flexible Part-Time Pathway for Working Professionals

The program offers a genuinely flexible part-time option — part-time students may complete within two years,attending classes alongside MBA students on campus or online. This is particularly valuable for working marketing professionals in Pittsburgh who want to upskill without leaving their current roles at agencies, CPG companies, or marketing departments at firms like Kraft Heinz, Dick's Sporting Goods, or American Eagle Outfitters.

Pittsburgh's Strong Consumer Brand Ecosystem

Pittsburgh has an unusually strong concentration of consumer-facing corporate headquarters for a mid-sized US city — Kraft Heinz, Dick's Sporting Goods, American Eagle Outfitters, Giant Eagle, and PNC Financial Services. These companies have major marketing teams that actively recruit from Katz, giving graduates direct access to brand management, digital marketing, and consumer insights roles without competing with MBAs from coastal schools. Katz's 60+ years of relationships with these employers also open doors to alumni-referred internships and entry-level opportunities.

Know More about the Pittsburgh - Katz MS Marketing Science Program

The MS in Marketing Science at the University of Pittsburgh’s Joseph M. Katz Graduate School of Business focuses on data-driven marketing strategies and consumer analytics. The program emphasizes digital marketing, machine learning, predictive modeling, and market research, preparing graduates for careers in brand management, marketing analytics, and strategic marketing consulting. ..... Read More

Duration

9 Months

Where do graduates of Pittsburgh - Katz's MS Marketing Science program land? Discover More!

Median Earnings after Graduation

USD 63,754 /- year

Graduation Rate

90.00 %

Recruiters

Kraft Heinz American Eagle Outfitters PNC Financial Services Group Giant Eagle Deloitte Digital Procter & Gamble Highmark Health Accenture Interactive Nielsen

Prospective Job Roles

Marketing Analyst Assistant Brand Manager Digital Marketing Specialist Marketing Research Analyst Product Marketing Manager (Associate) Social Media Marketing Associate Consumer Insights Analyst Merchandising Analyst Account Executive

Eligibility Criteria for Pittsburgh - Katz's MS Marketing Science in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

USD 34412/- PER YEAR

Application Fee

USD 50/-

Scholarship Opportunities upto

USD 6 Million

Upcoming Pittsburgh - Katz Events

We will be back Soon with Upcoming Events

On Demand Events

img-blur-shadow

AI in Action: How Business Education is Evolving

Where Academic Learning Meets Career Success
Register to access the video
img-blur-shadow

From Classroom to Career: How Pitt Business Prepares You for What’s Next

Where Academic Learning Meets Career Success
Register to access the video
img-blur-shadow

Katz Success Stories: MBA Alumni Panel

How Katz MBA Alumni Are Shaping Careers and Driving Impact
Register to access the video
img-blur-shadow

Bridging Opportunities: Exploring Pittsburgh, Admissions, and Career Support at the Katz Graduate School of Business in Tech and Healthcare

Connecting Ambitions to Impact: Katz Graduate School of Business' Role in Shaping Careers in Tech and Healthcare
Register to access the video

What makes Pittsburgh - Katz's
MS Marketing Science Different!

Fast 9-Month Completion

The Katz MS in Marketing Science program requires at least two terms of study to complete the minimum 30 credits. Students who begin full-time studies in August may complete within nine months for April graduation. Part-time students may complete within two years.This makes it one of the fastest marketing master's programs in the US — ideal for students who want to enter or re-enter the workforce quickly with specialized marketing credentials.

Access to the Katz Center for Branding

You'll have access to research opportunities and industry connections through the Katz Center for Branding, a leading research center for branding and digital marketing.This dedicated research center hosts industry speaker events, branding research projects, and alumni networking opportunities — giving students direct exposure to CMOs, brand managers, and marketing executives from Fortune 500 companies that pure classroom-based programs can't match.

Core Marketing + Digital and Social Media Focus

The program's nine required core courses combined with 7.5 credits of marketing electives cover consumer behavior, marketing research, digital marketing, social media marketing, brand management, and pricing strategy. This positions graduates for traditional marketing roles (brand management, product marketing, marketing research) as well as modern digital roles (SEO/SEM, social media management, content marketing) that agencies and CPG companies actively recruit for.

Flexible Part-Time Pathway for Working Professionals

The program offers a genuinely flexible part-time option — part-time students may complete within two years,attending classes alongside MBA students on campus or online. This is particularly valuable for working marketing professionals in Pittsburgh who want to upskill without leaving their current roles at agencies, CPG companies, or marketing departments at firms like Kraft Heinz, Dick's Sporting Goods, or American Eagle Outfitters.

Pittsburgh's Strong Consumer Brand Ecosystem

Pittsburgh has an unusually strong concentration of consumer-facing corporate headquarters for a mid-sized US city — Kraft Heinz, Dick's Sporting Goods, American Eagle Outfitters, Giant Eagle, and PNC Financial Services. These companies have major marketing teams that actively recruit from Katz, giving graduates direct access to brand management, digital marketing, and consumer insights roles without competing with MBAs from coastal schools. Katz's 60+ years of relationships with these employers also open doors to alumni-referred internships and entry-level opportunities.

Know More about the Pittsburgh - Katz MS Marketing Science Program

The MS in Marketing Science at the University of Pittsburgh’s Joseph M. Katz Graduate School of Business focuses on data-driven marketing strategies and consumer analytics. The program emphasizes digital marketing, machine learning, predictive modeling, and market research, preparing graduates for careers in brand management, marketing analytics, and strategic marketing consulting. ..... Read More

Duration

9 Months

Where do graduates of Pittsburgh - Katz's MS Marketing Science program land? Discover More!

Median Earnings after Graduation

USD 63,754 /- year

Graduation Rate

90.00 %

Recruiters

Kraft Heinz American Eagle Outfitters PNC Financial Services Group Giant Eagle Deloitte Digital Procter & Gamble Highmark Health Accenture Interactive Nielsen

Prospective Job Roles

Marketing Analyst Assistant Brand Manager Digital Marketing Specialist Marketing Research Analyst Product Marketing Manager (Associate) Social Media Marketing Associate Consumer Insights Analyst Merchandising Analyst Account Executive

Eligibility Criteria for Pittsburgh - Katz's MS Marketing Science in Management program ?

Credential Evaluation Requirement

Mandatory English Proficiency Test

Mandatory GRE / GMAT Requirement

4 Year Bachelor’s Degree Requirement

Tuition Fees & Scholarship Opportunities!

Tuition Fees

USD 34412/- PER YEAR

Application Fee

USD 50/-

Scholarship Opportunities upto

USD 6 Million

Upcoming Pittsburgh - Katz Events

We will be back Soon with Upcoming Events

On Demand Events

img-blur-shadow

AI in Action: How Business Education is Evolving

Where Academic Learning Meets Career Success
Register to access the video
img-blur-shadow

From Classroom to Career: How Pitt Business Prepares You for What’s Next

Where Academic Learning Meets Career Success
Register to access the video
img-blur-shadow

Katz Success Stories: MBA Alumni Panel

How Katz MBA Alumni Are Shaping Careers and Driving Impact
Register to access the video
img-blur-shadow

Bridging Opportunities: Exploring Pittsburgh, Admissions, and Career Support at the Katz Graduate School of Business in Tech and Healthcare

Connecting Ambitions to Impact: Katz Graduate School of Business' Role in Shaping Careers in Tech and Healthcare
Register to access the video

Explore other Pittsburgh - Katz programs

Accelerated MBA

Duration
12 MONTHS

Dual Degree MBA/MS

Duration
21 MONTHS

MBA with Business Analytics

Duration
21 MONTHS

MS Finance

Duration
9 MONTHS

MS in Accounting

Duration
9 MONTHS

MS in Accounting and Business Analytics

Duration
9 MONTHS

MS in Finance and Business Analytics

Duration
9 MONTHS

MS in Management and Business Analytics

Duration
17 MONTHS

MS in Marketing Science and Business Analytics

Duration
17 MONTHS

MS in Supply Chain Management and Business Analytics

Duration
9 MONTHS

MS Management

Duration
9 MONTHS

MS Management Information Systems

Duration
9 MONTHS

MS Supply Chain Management

Duration
9 MONTHS

MS Supply Chain Management and Industrial Engineering

Duration
9 MONTHS

Signature MBA

Duration
18 MONTHS
View All

Explore similar MS Marketing Science programs

Nanyang Technological University - School of Business

MSc Marketing Science

Duration
MONTHS
University College Dublin - School of Business

MSc in Marketing Practice

Duration
MONTHS
University of Cincinnati - School of Business

MS Marketing

Duration
MONTHS

Frequently Asked Questions

Get all your questions answered about MS Marketing Science by Pittsburgh - Katz

The MS in Marketing Science is a 30-credit, 9-month, non-STEM program costing around $45,800, best suited for domestic students seeking a fast-track into traditional marketing and brand management roles. The MS in Marketing Science and Business Analytics is a 39-credit, 17-month, STEM-designated program costing around $68,700, which qualifies international F-1 graduates for 36 months of OPT (versus 12 months for the non-STEM version) and includes a summer internship window plus deeper analytics coursework. For international students — especially from India — the STEM version is almost always the right choice, since the extra OPT time and three H-1B lottery attempts far outweigh the higher tuition and longer duration.
No — this is one of the few Katz MS programs that is not STEM-designated. International F-1 graduates receive only the standard 12-month OPT with no 24-month STEM extension, which means one H-1B lottery attempt and limited runway to secure long-term US employment. If you're an international student targeting US placement, the MS in Marketing Science and Business Analytics (17-month STEM version) is a significantly stronger choice.
No — the program welcomes students from diverse undergraduate backgrounds including business, liberal arts, communications, economics, psychology, and social sciences. Foundational marketing content is built into the nine required core courses, so prior coursework in marketing or business is not required. Work experience is also not required — Katz MS candidates typically have 0–2 years of work experience and often come directly from undergraduate programs.
No — Katz is test-optional across all programs, and applicants are encouraged but not required to submit GMAT or GRE scores. The GMAT/GRE waiver typically applies to applicants with a 3.25+ cumulative GPA and a 3.0+ average in at least 6 credits of quantitative coursework. International applicants must submit English proficiency scores: TOEFL 100+, IELTS 7.0+, or Duolingo 130+ recommended, with minimums of 80, 6.5, and 120 respectively. Indian applicants with 3-year bachelor's degrees need a WES or other NACES-approved credential evaluation to meet the US 4-year equivalent requirement.
The MS in Marketing Science has its primary intake in August (Fall) with a 9-month completion for April graduation, and part-time intakes are also available in January and May. Application deadlines follow the Katz MS cycle: Round 1 – October 15, Round 2 – January 15, Round 3 – April 15 (international deadline), and Round 4 – July 15 (domestic deadline). Indian applicants should aim for Round 2 (January 15) to allow enough runway for I-20 processing, US visa slot booking, scholarship consideration, and loan arrangement — Round 3 works but leaves thin margins for visa delays, which have been volatile in India through 2025–2026.

Contact us

For any queries, please feel free to reach out to us!

email
Email

admissions@katz.pitt.edu

call
Phone

+412-648-1700